Facebook will even make money on things you own.

Meta expands its NFT feature to a hundred new countries.

They have long been teasing their interest in NFTs, so we're not surprised by their announcement.

However, it can't be denied that it's pretty remarkable since it seems to run counter to their Meta-owns-everything historical strategy.

Here are our thoughts about it.

Social media's business model is to own 100% of your creation and leverage them to create traffic and value through advertising.

Letting their customers display NFTs stored out of their platform - in a blockchain, not in their databases - gives them more leeway than ever.

For the first time, you'll be able to display some?digital-native things?you own?on their platform.

It seems pretty cool at first sight. But think about it deeper.

Instagram used to make money on the content we created on the platform that belonged to them. Now, they will make money on the content you created out of their platform, and that belongs to you.

They are only stretching out their sphere of influence and way of earning revenue to assets they don't own.

Mark Zuckerberg is unbeatable.

Also, the timing is interesting: why doing it now? At a time when NFTs are negatively connoted in the collective unconscious?

We think they are actually betting on that bad image to present themselves as the saviors of an industry in loss of speed.

They are fully aware of the current terrible public opinion about NFTs and see it as a perfect opportunity to position themselves as the leader and the trendsetter of a future trillion-dollar industry.

Think about it again.

At the moment, most people sadly think about them only as?speculative assets: the only reason to exist for an NFT is to?be resold.

Meta wants to remove this association from people's minds and make people get used to it as an?identity asset:?the same way we identify with our Instagram profile, meta wants us to identify with our NFTs.

That's why, in the beginning, NFTs will only be displayable - not buyable - on Instagram: people will see NFTs as?aesthetic objects meant to enhance their profile.

With its aesthetic dimension and broad audience, Instagram has everything to give back the dimension missing from NFTs:?coolness.

Think about it again, again.

In real life, most of the non-fungible objects you buy - decorative art for your house, a limited edition sneaker, the watch of your dream - are?meant to enhance your style, not make you earn a profit.

With its massive strike force, this is what Facebook will enable: to educate people about the others NFT facets.

Once NFTs are engraved as an essential tool of our digital life, it will be too late: the association of this technology with Meta will be inevitable.

Meta will appear as the company that made NFTs cool again: the firm will appear legit in the space and will start to shift to an NFT marketplace with crazy fees. Meta will make the Oculus a mandatory object in our everyday life by promoting the following narrative: the metaverse must be physically immersive, so you need an oculus.

And if this NFT interest from Meta was just a means to legitimate their investments in Virtual Reality devices and boost the sales of their products??Let's remind that Meta reported massive losses (10bn $) in their metaverse activities in 2021...

Meta diving that hard into NFTs is excellent for the short term (it will boost our industry again) but could be catastrophic for the following years (Meta corners a sector that promotes decentralization)…