Facebook Eats Emotions for Breakfast

I was on Quora this weekend, and I noticed the emotional tone of the online memes of the day. Trump about to win as the Republican candidate, this was February 28th, 2016. Quora identified what I already knew: 

Facebook has Launched Reactions for Everybody! 

Oh hell! A joyous world filled with so much color, depth and well, emojis. I realized then and there, my world would never be the same. 

Facebook loves to parade quantity over quality. It likes to boast how many video views it had, and how many users have a facebook account. With 1.6 billion active monthly users, Facebook is ready to do Big Data like  never before. 

This means creating a system where each individual's tendencies can be mapped out based upon their consumer preferences. This is a unique selling proposition, if your "likes" can be mined for insights about how brands, ads and even how your personality influences your shopping-patterns, then I can exploit this in any number of ways. 

Facebook, loves to "experiment" on its users. Make no mistake, it doesn't care about Indians without internet, it doesn't care about how many addicted teens and their lives it ruined, it cares about how to use your data for profit. 

Now that's Facebook's reach is so enormous, and mobile add-blockers with Millennials is decreasing their gigantic mobile add revenue, Facebook needed to do something big. Something that would increasingly monetize their value, the said millions of people who use Facebook for mostly communication (Facebook messenger) and keeping tabs on their social network around the world. 

The User Experience

Real-time emoji reactions to trends, means the perfect sentiment analytics data-mining opportunity. Users volunteer all kinds of insights about their preferences, their moods, their reactions and this kind of data has just endless opportunities for greedy tech companies with a plan for world domination. 

As a user, I can now show my "empathy" by crying with you by your side in your misfortune. I can be angry at content I find distasteful or matters of injustice common in our world. 

I can also love you like never before, the super-like enchants with a big-hearted experience! 

Add all of these factors up in a given month, year and lifetime - and I have the data for algorithms to nearly perfectly profile you in such a way as to create a blueprint about how to convert you to buy and what you are most likely to be interested in. 

• What makes you laugh
• What makes you go "wow" and show you are impressed, surprised or stunned! 
• What kind of content are you most likely to love, rather than just like?

All of Your Behavior in 6 Flavors 

37 dear human emotions we all know all too well: 

Plagiarized, summarized, stolen and calculated and given over to machine-intelligence in 6 nifty flavors. Welcome to the world of sentiment analytics, have a great day!