Facebook Custom Audience: How to Clone Your Customers

Want to increase the effectiveness of your Facebook ads?

Looking for better quality audiences to show your ads to?

Lookalike audiences built from a source audience of your best customers allow you to find highly targeted, responsive audiences.

In this article, you’ll discover how to clone your best customers by combing Facebook’s custom audience feature and Lookalike audience targeting.

The different audience types on Facebook you need to know

It is important to understand the three types of audience on Facebook. There are Saved, Custom and Lookalike audiences that you can use at the Ad Set level.

The effectiveness of these audiences can vary depending on the “temperature” of the audience coupled with the positioning and messaging of your ads that are presented to that audience.

Saved audiences are the most basic type, which use demographic information and the detailed targeting feature to target people through interests and behaviors. These are “cold” audiences of people who are unfamiliar with your business.

Next, you have Custom audiences, which consist of people that have engaged with your business either on Facebook or on your website. These are “warm” and “hot” audiences as people are familiar with your business due to the previous interaction they have had.

The third type of audience are Lookalike audiences. These too are “cold” audiences just like Saved audiences but they are better targeted. They use a source audience that you control, to find new people that share the same characteristics as the people in your source audience.

Create a customer file custom audience to match your database on Facebook

The first step in the cloning process is to create a customer file custom audience.

A customer file custom audience is where Facebook will try and match the people in your audience upload, to their profiles on Facebook.

First, navigate to the Audiences dashboard in Ads Manager.

Click Create Audience. You’ll see a dropdown list of the three audience types we covered earlier in the article. Select Custom Audience.

From the list of custom audiences select Customer file. This will open a new pop-up window with three options asking you how you want to upload your data.

The first is a manual upload of a customer file or copy and pasting the data. The second is directly from your lists through the MailChimp integration and finally, you can create a customer list custom audience that features the life time value (LTV) of your customers.

Select Add customers from your own file or copy and paste data. In this example, we are going to upload data that has been exported from our CRM system.

Click the link below to continue reading!

https://charlielawrance.com/facebook-custom-audience/