Facebook is Changing Relevance Score

Attention Facebook advertisers, starting April 30 there will no longer be the Relevance Score to target your audience. Instead Facebook is adding three new relevancy metrics.

The new metrics are:

• Quality ranking: will measure an ad’s perceived quality compared to ads competing for the same target audience.
• Engagement rate ranking: will show ads expected engagement rate compared to ads competing for the same audience.
• Conversion rate ranking: shows an ads expected conversion rates when compared to ads with the same optimization goals and audience.

Facebook said it regularly updates its metric offerings, and removes any that are no longer being used, replacing them with more effective measurement tools.

Here's the link for the full update: https://www.facebook.com/business/help/1695754927158071?ref=FBB_MetricsUpdates

Andrew Compton is founder and principal consultant of Andrew Compton Consulting. He's been teaching companies how to grow sales since helping his first automotive SaaS client scale to over 2,500 dealers. With nearly 2 decades of sales experience and over a decade in automotive SaaS sales leadership, he helps companies grow predictable revenues with his engineered sales process.