Facebook Carousel Ad Examples that Pop

Facebook Carousel Ad Examples that Pop

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Brianna Johnson


As one of the biggest social media platforms in existence, Facebook is an invaluable place to advertise. It hosts a wide range of demographics, giving most advertisers a fair shot at reaching their ideal audience.

Dozens of remarkable Facebook carousel ad examples have made their rounds on the internet. But in this post we’ve narrowed it down to the best examples so you can draw inspiration from what works.

Product Carousel

Ecommerce brands thrive when they employ product carousels, and it’s one of the most popular types of Facebook ads. It’s not just about getting a slew of products in front of potential customers. It’s about careful curation and targeting. Marketing complementary products together can work well, or simply marketing best-selling products that are sure to spark interest.

Tutorial Carousel

Carousel ads are popular among product-based businesses, but by no means are they off limits to other types of businesses. These ads give a step-by-step process of how something works. Tutorials can be useful to a wide range of businesses, nonprofits, and other types of platforms with a message to share.

Text and Video

Carousels are obviously great for imagery, but bold, well-placed text can go a long way. Some brands even mix text slides with video. You can display up to 10 images and video clips. Each slide gets its own headline, description, and link.

Reviews Carousel

Reviews are clearly less eye-catching. But when powerful reviews are shared with viewers who have a genuine need, it could raise your social media ROI fast. People generally want to hear their pain points addressed and to know that a product or service will deliver. With carousel reviews, you can provide ample reassurance.

Facebook Carousel Ad Examples

Creating a good ad is a little science, a little art. Some key ingredients include:

  • A clear, enticing offer
  • Imagery that tells a story
  • Phrasing that resonates with the audience
  • A design that makes sense & clarifies the offer

Take a look at these Facebook carousel ad examples and see if you can find these elements.

LinkedIn Ad

Being a professional network, LinkedIn’s branding history could be considered dry. But their simple imagery and language speak to a B2B audience that wants to increase opportunities. The ad offers a sense of possibility and entices company owners to click and learn what new features LinkedIn now offers.

Makeup Carousel Ad

Some brands can lean on the imagery of their products to market themselves. This is what ColourPop has done, centering a colorful makeup palette that’s bound to catch the eye. The brand uses images and video to display products and promote the newest product line.

Online Education Ad

Thinkful employs a brilliant strategy, speaking directly to what their audience wants: a higher salary. The online education platform boldly highlights the value of signing up, and they waste no time with imagery, bold colors, or lots of carousel slides. They communicate their message in just two.

Furniture Ad

This Facebook carousel ad example features sleek, modern furniture. Their branding perfectly matches the clean, minimalist vibe of the products. The copy is concise, and though a furniture rental company is somewhat of a hard sell, each slide frames the process positively and gives more information.

Shutterstock Ad

This Facebook carousel ad has an impressive image that spans across two slides. It’s an increasingly popular strategy brands use because it catches the eye more effectively. Rather than looking at bite-sized slides, you can take in Shutterstock’s beautiful imagery all at once – a great idea when the product itself is images.

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Tired of designing your own Facebook carousel ads? When you team up with Penji, you get a graphic design team that does everything for you — from Facebook ads to illustrations, logos, landing pages, and more. If you need a design, we’ll get a draft back to you in as little as 24 hours.

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