Facebook Boosting vs. Facebook Advertising

What distinguishes Facebook advertising from Facebook boosting? Both customer and sales meetings commonly bring up this query. If you don't operate in the field of digital advertising on a daily basis, it can be difficult to differentiate, so we're here to explain it to you.

THE SIMILARITIES

Understanding what exactly is similar between boosting and advertising will assist to fully break down what differences there are. When your target audience views it, whether you are running a Facebook ad through advertising management or boosting a post, it will appear with the words "Sponsored" on it.

THE DIFFERENCES

Facebook ads are produced in the "Ads Manager" section through business.facebook.com. While ads published using the Ads Manager offer more sophisticated customization options and, as a result, a better average ROAS for our clients, boosted posts are still classified as "advertisements" on the Facebook network.

The following optimizations are also available with boosted posts: page likes, comments, shares, and general brand exposure. Optimized Facebook ads created with the help of the ads manager include app installs, website conversions, video views, store orders, transactions, and more.

In addition, Facebook ads created through the advertising manager include the following specialized services that boosted posts do not:

• The choice to adjust performance for various ad locations. Why does this matter? As a result, you may decide, for instance, whether you want your advertisement to appear solely on Instagram stories or the Facebook News Feed. As an experienced advertiser, having the flexibility to select ad placements gives you more power to actually maximize the ads that are effective and reduce wastage of ad spend.
• Choose precise advertising goals. Boosted posts are excellent for generating awareness and interaction, but if you want to optimize for sales or lead generation, it's time to dive further into the Facebook advertisements manager. It is possible to optimize Facebook advertising through the ads manager for a variety of significant and trackable activities, including purchases, add-to-cart actions, content views, message openings, and much more.
• Manage the creativity for your advertisements. You have a lot more freedom to use creativity when setting up adverts with ads management (our favorite part). Does a single image or a carousel of ads perform better? How about a movie? This sort of thorough testing is not possible with boosted posts, but it is possible with Facebook ads set up through the ads manager.
• Make use of sophisticated targeting abilities. You can target your advertising spending with promoted posts to some extent, but Facebook ads through ads management provide you considerably more flexibility with features like overlapping audience groups, lookalike audiences, and more.

You've come to the right place if all of this sounds like a foreign language to you but you'd like to test out some social advertising for your company.