Facebook Beacons, a device that connects you with clients inside your business

I remember that two years ago I spoke about Apple Beacons, a device which can be used to establish a connection between the online and offline world. Some months later, I talked about how joining Mobile Apps and Beacons you could take advantage and use it as part of your retail marketing strategy.

Today I would like to introduce you to the Facebook Beacon. The device is placed physically in your store and can be used to send messages to people that are nearby. It is important to know that the device works with Bluetooth technology, so the users must have it activated on their phone.

You can incorporate the beacons into your marketing plan in several different ways, but allow me to give you an example. Let’s say you have a pet store. As a customer enters your store, they receive a welcome message that includes showing products that friends have purchased in the same store a month ago. This is an excellent way to use social validation as a marketing tool.

Do you want to know how you can obtain the Facebook Beacon? It’s as easy as asking Facebook through this link www.facebook.com/business/a/facebook-bluetooth-beacons. They have limited quantities at the moment, so you might have to be a little patient.

Do you think beacons will be a widely used technology?