Facebook Beacons For Businesses
Kyle Reyes
Owner, Law Enforcement Today, Blue Lives Matter and The Police Tribune. CEO, The Silent Partner Marketing. Serial entrepreneur. Christian conservative. Keynote speaker.
Facebook rolls out a potentially powerful new tool for select businesses. Are you in?
I guess one of the cool things about spending gobs of money on advertising on Facebook Dark Posts is that you get the hookup from time to time.
Today, that hookup comes in the form of free Facebook Bluetooth Beacons for some of our clients.
We've known it was coming for a while, but it's finally official. So how will it work, exactly?
When people walk into your business, the beacon will beam a signal to their Facebook app on their phone during their visit. It will give them information about the business. It encourages shoppers to like your page, check in, see their friends' recommendations and post directly to the business Facebook page.
Facebook says that the beacons don't collect any info from people or their phones or change the kind of location information Facebook receives. Bummer for marketers, a win for consumers (if you believe it).
The potential benefits to businesses are spectacular - especially those businesses with an active and engaging social media presence.
Currently offering promos? Specials? VIP exclusivity for followers? Now's a great time to start.
Don't even USE Facebook for your business? Perhaps it's time to get your butt in gear. Because guess what? Your competitor is about to have one more edge over you.
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POSTED BY
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, New England's #1 Marketing Agency. We're a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter.
Inside Sales/Marketing Coordinator at Milcut Inc.
9 年This is very smart of Facebook to do. I know business in the past have done similar things with sending a text message to your phone with offers and coupon codes when you are near. I personally don't stay logged into my Facebook on my phone so I wonder if I would still receive a notification from a business using this. Either way this is a great idea! Thanks for sharing.
CTO at Wire.Network
9 年and all the beacon apps just died
I help people build the stage in which their greatest memories will take place…..their home.
9 年This is ridiculously brilliant! Trade shows and expos are already using this same type of thing so why not Facebook? At trade shows and expos you can set up beacons for your business literally throughout the venue which can connect to Facebook or your website. Kind of like a scavenger hunt. You can use them to direct potential customers to your booth, and at the same time you can set them up like a game to enter them in contests or give them promotions. Its good stuff!