Facebook for B2B: 6 Compelling Reasons - White Paper
Despite being the largest social platform, Facebook is largely avoided by B2B marketers.
Marketers seem to be under the impression that each social network has a specific audience. And to reach the right audience, you place your content on the right platform. This outdated strategy of ad placement does not incorporate the rich data and platform capabilities that are available to digital marketers today.
Check out my latest whitepaper on Facebook for B2B to learn 6 ways Facebook aligns with your B2B campaign goals.