Facebook Audience Target

There are so many ways to run Ads on Facebook AdManager, and many ways to improve the performance. However, most of the time Manager follows the same rule which he has been taught, which I think is absolutely wrong.

Here are a few tips

• If you have a limited budget then do not do default A/B Testing, and instead you should do it with your own A/B Testing, but if have a big budget then recommended is to go with the A/B test by Facebook
• Then the next default button you will get is Campaign Budget Optimisation, now here is a trick, to avoid your disappointment. First and foremost, this is not the right choice if you do not know your audience. However, if you know your audiences and put the same audiences across all the AdSets then this can be the best option to try.
• Most of the time Campaign Managers avoid using the feature of the Lookalike Audience. This is a great feature by Facebook. Here you need to make sure that your product or services can be served to the next audience.