Facebook Armageddon

Facebook has become such a household name that probably no person in present-day civilization hasn’t heard of it. Admit it, we are so used to getting on Facebook that a lot of people actually can’t spend a day without getting on the popular social media platform. But what do we do in the face of Facebook Armageddon? Scott discusses the recent Facebook shutdown and the impact that it had on investors and how to make sure you are not just focused on marketing on one social media channel.

"Everybody can calm down. I’m cordially joking about the Facebook Armageddon taking place. It sent the world scrambling via their social media posts and things like that. I had a live recording with Merrill Chandler. I went to go live at roughly 11:56 Eastern or 10:56 our time here. I was surprised that my Zoom wouldn’t not connect. Facebook says, “You’re incapable of connecting or cannot perform that function.” I chuckled about that. I was like, “They must be changing their algorithm.” As I go through, we decided to go live streaming straight to YouTube. It’s our backup plan like we usually do. I get online to start checking other responses and it won’t allow me to look at Facebook. It won’t let me do anything. I google it and I find out that Facebook Armageddon has kicked in. I’m like, “No problem. I can keep working on other things.” I’m sending emails. I’m jumping on LinkedIn, checking out some stuff on Twitter. I’m cracking up on all the comments. People were freaking out like, “Am I in Facebook jail? I can’t post. I can’t bash somebody. I can’t do this and this.” I found it quite humorous.

It only affected me momentarily when things like that allowed me to get a lot of other work done. It was funny to see so many people freaking out. It came up with the idea for this episode about what to do in place of Facebook Armageddon. I know a lot of people use Facebook as one of their primary marketing channels. I’m like, “You’ve got to be careful there.” If you are using it as one of your primary marketing channels, you struggled. You were worried about your business. It’s almost as if your website crashes. The thing I wanted to talk about is something alternative, especially for those real estate investors out there. There are a lot of people struggled with this. With Facebook going down, you had Instagram that went down as well. A lot of people were left scrambling because the fact is that, “I can’t post. I can’t say things. I can’t reach out to people. I can’t message my friends. I can’t post videos. I can’t be snarky.” That was one of the funniest things. I was watching all this stuff. Maybe a lot of you are a lot more effective. Maybe you got a lot more done because you didn’t have the opportunity to waste time."

Listen to the full podcast episode here: https://weclosenotes.com/ep-428-facebook-armageddon/