Facebook Ads Targeting Ultimate Guide

Speaking from personal experience, Facebook ads targeting the right audience is the biggest determinant of any profitable campaign, even more, critical than ad?copywriting.

However, the fact that Facebook offers an intimidating wealth of targeting options leads to paralysis of choice for many advertisers.

If you have heard anything about Facebook advertising, you know it’s both extensive and complicated. If you have ever been targeted by Facebook ads, you understand it’s almost borderline stalky. And if you have ever attempted?Facebook advertising?for yourself, you know it’s powerful and cost-effective.

While paid search marketing is mostly achieved by?targeting specific keywords?that users are typing in the search box, the Facebook ad is based on finding the audiences that are most likely to become your customer.

These targeting options focus directly on users and profiling prospects to get clicks and grow your business.

So instead of leveraging your efforts on trial and error, take advantage of your?Google Analytics?insights to have a head start.

You will be more likely to build a profitable campaign, faster and cheaper. Below I’ll show you how to choose the best Facebook Targeting Options for your brand, by leveraging Google Analytics data.

Types Of Facebook Ads Targeting Audiences

Before we get into the details, let’s do a quick overview of the three types of Facebook ads targeting audiences.

#1. Core audiences:?This is the default audience type in Ads Manager where you can target by location, interests, demographics, behaviors, and connections.

#2. Custom audiences:?These audiences are created using your data (such as people who have visited your site or a customer list) and/or Facebook’s data (such as users’ behavior on the platform).

#3. Lookalike audiences:?Facebook can create audiences similar to ones you have already created or based on an uploaded list.

Now let’s get to find out the types of Facebook Ads Targeting Types.

#1. Facebook?Demographic Targeting

If you want to succeed in marketing, you need to attract potential customers, but you also need to ensure that you connect with buyers who are likely to need what you have to offer.

You don’t want to be paying for ads that are reaching people who aren’t interested in your offer. Facebook demographic targeting allows you to shrink the size of the pool and target customers that match your buyer persona.

With this strategy, you can boost the quality of your leads, which should lead to more sales and conversions.

When you place ads, you want them to be seen by people who will look at them and then take the next step further into your sales funnel.

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