Facebook Ads QnA
Aman Shrivastav
Digital Marketing Specialist at hear.com | Award-Winning Trainer | Passionate Explorer of Marketing Trends
1 - What is the difference between Facebook and Google?
2 - How to sell Low, Medium, and High Products in Digital World?
3 - How to Learn Copywriting?
4 - Landing Page Hacks?
5 - If We have a tight Marketing budget then can we run brand awareness ads, It will be the right strategy?
6 - Can I simply run Lead Generation Ads without a Website or Landing Page?
7 - Detailed Targeting Hacks?
8 - How to Select the Right Audience age, demographics...?
1 - What is the difference between Facebook and Google?
Ans - Google works based upon Humans but
Facebook works based upon Machine because Facebook ads are run by machine
Facebook Ads required four things -
a) Data Points
b) More Data, More optimization
c) Test, Test, Test
d) Long Term Game
2 - How to sell Low, Medium, and High Products in Digital World?
Ans - You can easily understand by this sketch
Almost for every Product, You can use this process
But can you use this process on App Install??
Think, Very Simple, "NO".
Because every business required a different strategy
But Maximum of the time people follow this process
Low Cost - Under 20$
Medium Cost - Under 200$
High Cost - more than 200$
3 - How to Learn Copywriting?
Ans - From - https://copyhackers.com/
4 - Landing Page Hacks?
Ans - a) Chat System (You can use Helpcrunch)
b) Social Proof (You can see here) (You can use Letimpact/LetConvert)
c) Exit Popup (Desktop) - (You can use lglooapp)
If any visitors want to exit from your page then suddenly come a pop-up message?
In this pop-up, you can give more discounts or something else like this
Obviously, It's not for mobile visitors but for desktop visitors, you should this
d) Toll-Free No./Phone No. (You can use RingonM)
e) Reviews/Testimonials (It should be real)
f) Browser Come Back Notification (You can take help from Fiverr)
Add these features on Landing Page
It's Help you get back the traffic
5 - If We have a tight Marketing budget then can we run brand awareness ads, It will be the right strategy?
Ans - BIG NO, If you are not a big brand and have a tight budget then don't run brand awareness ads.
6 - Can I simply run Lead Generation Ads without a Website or Landing Page?
Ans - Yes, But it's not the right strategy, People will forget about your Ads in the future
Land customers on Website or Landing Page, give them valuable information
7 - Detailed Targeting Hacks?
Ans - a) Use - https://connectio.io/ (Paid)
b) Use Facebook Ads API Data (Free)
8 - How to Select the Right Audience age, demographics...??
Ans - Very Simple, Check - Google Analytics Data