Facebook Ads Manager V/S Facebook Business Manager

Most of the time when businesses start advertising on Facebook. They do it by boosting posts, promoting pages and following various Facebook solicitations to start . Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger. This all-in-one tool allows you to create ads from scratch and manage them while they run.

In the ads manager, you can select which individual ad account you would like to view under your profile or your agency’s profile. when you say you launched an ad, but put some money behind a post on your page, you didn't really launch a Facebook ad.

The purpose of Facebook Business Manager is to help you “manage ad accounts, Facebook pages, and the people who work on them — all in one place.”

Business Manager is more or less the hub for accessing all your Facebook marketing needs, including ad accounts, catalogs, pixels, and business pages. For business pages, you can assign your team different accounts, edit his or her permissions, such as page admin, editor, analyst, live contributor, moderator, and advertiser. Perhaps you only want or need someone to see specific & targeted information; this is key for this reason!

Why might you or company need Business Manager?

You need more than one ad account.

You need to request access to various pages and ad accounts.

You have multiple employees who need access to your Facebook assets.

You want access to business-level targeting, insights and reporting.

If you’re not already utilizing these Facebook features, you should start! If you’re not advertising, why not? Do you need help with any of this? 

Just visit my website or We’d love to chat.