Facebook Ads led to ?1.4M revenue and a 6.5X ROAS for a Kids Room Decor Store

Key Highlights:?

• Ad Spend: ?217K
• Generated Revenue: ?1.4M
• Store Niche: Kids room decor store
• Final ROAS: 6.5X?

About Business:

This company has a prominent presence in the children's room decor sector, specializing in adding vibrancy and playfulness to kids' rooms. They offer a range of unique items such as wall stickers, posters, and interactive art to create an exciting atmosphere in a child's room.

Challenges Faced:

The account encountered a persistent issue of audience fragmentation, which was effectively resolved through proper funneling.

1.Audience Overlap:

Repeatedly targeted resulted in audience overlap, where the same users were there by running multiple campaigns. This inefficiency increased advertising costs without effectively reaching new potential customers.

2. Ad Fatigue:

The ongoing audience fragmentation led to ad fatigue for the business. Displaying multiple ads from different campaigns to the same audience diminished engagement and led to a decline in ad performance over time.

Plan of Action :?

To overcome the above challenges, we adopted a strategic approach. We worked closely with the business to develop targeted Facebook ads and continuously refined strategies to achieve the business objectives.

1. Custom Audience Segmentation:

ROI Minds segmented the audience meticulously to ensure each campaign had a unique target audience, minimizing overlap. We created exclusion lists to prevent ads from being shown to individuals who had already interacted with their business through other campaigns, reducing redundancy

.....Complete strategies are present in the article, to visit there please click here.

Results:-

ROI Minds' client-centered, data-driven digital marketing strategy delivered remarkable results, showcasing the effectiveness of our approach. Now, let's explore our achievements

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Thank You

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