Facebook Ads Delivery: Stop wasting money, start building a customer journey

You ever see a Facebook ad creative with a typo in it?

I did the other day..

It’s not just embarrassing for your brand; it’s also a waste of money.

You're probably wondering why your ads aren't performing.

Weeks later, you discover the typo, and it all makes sense.

This got me thinking about ad deliverability and how to ensure your ads perform the way you want them to.

Here’s how you can improve the deliverability and effectiveness of your Facebook ads:

Targeting: Use advanced targeting options to reach your ideal audience. Aim to create at least 3-5 audience segments

• Custom Audiences: Use data from your existing customers to create custom audiences. This ensures your ads are shown to people who have already interacted with your brand, increasing the likelihood of conversion.
• Lookalike Audiences: Create lookalike audiences based on your best customers. Facebook’s algorithm will find users similar to your existing customers, expanding your reach to potential new customers who are likely to be interested in your products or services.
• Detailed Demographic Targeting: Utilize Facebook’s detailed targeting options to narrow down your audience based on demographics, interests, and behaviors. This helps in reaching the most relevant audience, reducing ad spend on uninterested users.

Ad Relevance: Create highly relevant ad content that speaks directly to your audience’s needs and pain points. Use compelling visuals and clear, concise messaging to capture attention and drive engagement. AND SPELL CHECK!

• Compelling Visuals: Use high-quality images or videos that grab attention. Visuals should be relevant to your product or service and resonate with your target audience.
• Clear Messaging: Your ad copy should be concise and to the point. Highlight the benefits of your product or service and include a strong CTA that encourages users to take the next step.
• Personalization: Tailor your ad content to different segments of your audience. Personalized ads are more likely to engage users and drive conversions.

Consistent Messaging: Ensure your ad messaging is consistent across all touchpoints. From the initial ad to the landing page and follow-up emails, maintain a cohesive narrative that guides the customer through their journey.

• Unified Brand Voice: Ensure that your brand voice is consistent across all ad creatives, landing pages, and follow-up communications. This builds trust and recognition with your audience.
• Seamless Experience: From the moment a user clicks on your ad to the final purchase, the journey should be smooth and cohesive. Ensure that the landing page matches the ad’s promise and provides a clear path to conversion.
• Follow-Up Strategy: Implement a follow-up strategy using email marketing or retargeting ads to keep potential customers engaged and guide them through the sales funnel.

A/B Testing: Continuously test different ad creatives, headlines, and CTAs to identify what resonates best with your audience. Use these insights to optimize your campaigns for better performance.

• Test Variations: Continuously test different versions of your ad creatives, headlines, and CTAs. This helps identify what resonates best with your audience and improves overall ad performance.
• Analyze Results: Use Facebook’s analytics tools to track the performance of each variation. Look at metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to determine the most effective elements.
• Optimize Campaigns: Based on the insights gained from A/B testing, optimize your campaigns by focusing on the best-performing elements. This iterative process helps in refining your ads for maximum impact.

Monitor and Adjust: Regularly review your ad performance metrics to identify areas for improvement. Adjust your targeting, ad creatives, and budget allocation based on data-driven insights to maximize ROI.

• Regular Reviews: Regularly review your ad performance metrics to identify areas for improvement. Key metrics to monitor include CTR, CPA, return on ad spend (ROAS), and overall engagement.
• Adjust Targeting: If certain segments of your audience are not responding well to your ads, adjust your targeting parameters to focus on more responsive groups.
• Budget Allocation: Allocate your budget based on the performance of different ad sets. Increase spending on high-performing ads and reduce or pause underperforming ones to maximize ROI.

By focusing on these key areas, you can improve the deliverability of your Facebook ads, reduce wasted budget, and create a cohesive customer journey that drives growth. Start implementing these strategies today and watch your marketing efforts pay off.

?? Looking to improve your Facebook Ads? Send me a DM for a FREE audit.

?? Time is running out and the holidays will be here before you know it. Make sure you are set up for success this holiday season! ChannelCore is ready to develop your strategy and exceed your goals.