Facebook Ads - Customization Is Key To Creating Great Ads
Muneeb Farman
Ex Yahoo | Head of Paid Search & Social | $200 million Google Ads, $15 million in Fb spend, Generated $700million+ in E-Commerce trackable Sales | Performance Marketing | Growth marketing
Huge benefit to the Facebook platform is that it allows users to create not just individual profiles, but groups and interest pages as well. This means that you can filter your potential audience by their profile info as well as the groups they belong to and the interests they have listed. This kind of advanced filtering allows you to infinitely customize your ads so that you are marketing to a completely vetted buying audience, versus just casting a wide net and crossing your fingers and hoping for the best. You wouldn’t do that with any other area of your business, so why should online advertising be done that way?
It just doesn’t make sense!
Every person that is a potential buyer of your product has a unique story to tell, They are all motivated differently, have individual buying habits and interests, and are looking online at different times of day, To best capture their attention and potentially turn them into a paying customer, you have to meet them where they are at. Expecting them to come to you, or to be enticed by a generic ad campaign is setting your advertising efforts up for sure failure, right from the start.
If you want to give your marketing a leg up over your competition, and if you want to attract qualified customers that actually are excited to hear from you and want what you’re selling, then customizing your ads is the only sure way to find success.
We Don’t Just Run Ads – We Sell Products!
Find out more about running successful Facebook Ads Campaign for your products