Facebook Ad Success Manual - Simple Strategies to DOUBLE Your Sales and TRIPLE Your Leads in the Next 3 Months!
Facebook Ad Success Manual - A Handful of Strategies to DOUBLE Your Sales and TRIPLE Your Leads in the Next 3 Months!
Getting the results you want in your business, isn’t easy; Sure it's SIMPLE, but nailing the execution is the only way you will create SUCCESS in your business.?
Out-smarting and out-designing the competition, rather than out-spending them, is the take away for this eBook. That's it! Its that simple to invoke MASSIVE ACTION.
Attention is the CURRENCY in which we all trade. You have graced this Success Manual with yours, and your customers attention decides the flow of traffic - and revenue -?to your business. There is absolutely no value in screaming your message to an empty room. Because, obviously, no matter how much noise you THINK you're making, you're out of luck - and out of pocket - if there is no one around to hear it.
How your customers are paying attention is just as powerful a question today as the Who your customers are! These questions have many interesting answers and your financial future literally depends on how you understand the working dynamic that is your IDEAL client. This method of advertising is undoubtedly one of the surest and timesaving methods of producing results you can take advantage of in your business today; Capitalising on Facebook as an advertising platform is staggeringly cost-effective.
Providing an extensive capacity to influence the Attention of your customers, we have spent the time for you, perfecting this 'Facebook Ad Success Manual'. So now you too can grow your sales, and convert more leads, as you dominate your industry.
Bulletproof Testing
Are you wasting massive amounts of your marketing budget chasing red hearings? Narrow your audience with precision! We have refined a 3 phased BULLETPROOF TESTING model to ensure that you not only KNOW your Audience but also what they like and how they like it.
The first phase is aimed at testing your AUDIENCE. Using several creative pieces across two - five different audiences. The aim is to determine who the best audience is to receive your message. These tests are best performed on small population samples in order to maximise return on investment, because as you may know, what works well in the MICRO translates to the MACRO. Sometimes you may 'think' one image will do better than another when in reality, we actually have no clue without rigorous testing. Leaving nothing to chance is the surest way to succeed. That’s why this extensive testing is required.
The next phase involves refining the CREATIVE. Audiences will react very differently based on changes to Colour Pallet, Typography, and the Juxtaposition of a creative piece. Different images will work better for different reasons, and all this serves businesses to dig deeper into the profile of their audience. Testing out both different creatives (different images) and different types of creative (image vs. video) is the only way to understand what resonates with your audience.
The third and final stage is testing THE HOOK. The hook is what attracts people to your lead magnet or low priced offer. The simple difference between CLAIM NOW and LEARN MORE for your audience can be the decider between a sensation and a flop. Create a small population trial and test the waters!
This may all seem like a lot of testing or that you are wasting your time. However, it is far more beneficial than spending your entire marketing budget, only to find out your message is wrong for your audience or that no one is listening. I'm talking to you TV Commercials!
The 10 Dollar a Day Funnel
Cold Leads are the most common leads there are! So it seems common sense that you would want to invest the most resources into bringing them through your FUNNEL and toward the pipeline. Taking potential clients to satisfied customers and finally to coming back again with a friend as a return client.
With the 10 Dollar a Day Funnel method you will very plainly see how simple it is to break down your budget, so every cent is spent wisely with the highest chance for a return.
VIDEO - COLD AUDIENCE
The Purpose of video on social media cannot be understated, for it is the 'net' that you will be casting out. This is the 'Pillar' content that you will hear more about later on. You need to create ON BRAND and CAPTIVATING content for the best results, however, simply CREATING CONTENT is going to do wonders for your business's analytics. Solutions With A Smile does recommend having someone in-house specifically and regularly creating your content for distribution, or using the services of experts who specialise in the quality and customer-centric approach to creating the content that you need in your business.
For this strategy to equal only $10 a day, you will need to know where to allocate your resources so in each section we will break down the budget and objectives:
???Budget- $6
???Objective- Click Generation
???Metric- Cost per Pixel
???Bid- Clicks (Always go 6 cents higher than highest suggested bid)
???Targeting- Interests (500k - 1M)
THE LEAD MAGNET/ LOW $ OFFER - WARM AUDIENCE
'Lead Magnet' generation tactics like A low priced offer, Reward incentives, or other downloadable assets are all to come into play with this SECOND PHASE of the 10 Dollar a Day Funnel for Successful Facebook Advertising. As your Customers offer their details for your ebook or other resources you can guide them further down the 'Funnel' and closer to conversion.
Phase 2 should go something like this:
???Budget- $3
???Objective- Website Conversions
???Metric- Cost per Lead/ Cost per Acquisition
???Bid- Conversions at the lowest price
???Targeting- Custom Audiences/ Interests (500k - 1M)
RETARGETING THROUGHOUT THE FUNNEL - HOT AUDIENCE
Don't let your best lead be "The One That Got Away!" Recapturing your audience is the most effective strategy available; Priming your clients for immediate action, and increasing your sales revenue over the next 3 months. As simple as investing $1 a day towards a nice and easy redirection strategy, for your more reluctant clients.?Remembering ATTENTION is the deciding factor to success, will radically create change in your marketing strategy.
Breaking it down, the Third and Final Phase should look something like this:
???Budget- $1
???Objective- Click Generation
???Metric- Cost per Lead/ Cost per Acquisition
???Bid- Clicks (Always go 6 cents higher than highest suggested bid)
???Targeting- Custom Audiences/ Interests (500k - 1M)
领英推荐
Implementing the 10 Dollar a Day Funnel into your Marketing Strategy will definitely stop the leaks of your Marketing Budget. Achieving your targets and gaining better results than previous approaches. Make the most of your customers attention and use it to its fullest potential in this sure fire method of increasing your lead generations and conversion rates; Ultimately increasing your PROFITS and saving you money. The best part about this strategy is you can scale up the budget if you see results. The 6/3/1 is merely a recommendation. If you start seeing results you could spend $60/Day, $30/Day and $10/Day.
Facebook marketing with a solid content strategy!
Implementing a STRATEGY around the largest captive audience on the planet is a must for any business wanting to survive the saturation of advertising that is currently taking place. You need compelling content that is both unique and of high quality. Connecting to the human, not the transaction.
A Content Marketing Strategy is a plan to generate an audience by publishing, maintaining, and distributing regular and consistent content; Helping enterprises create SUSTAINABLE brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Billions have been made through proper execution of fantastic content. This age of anything goes on the internet is over, as your audiences become mass consumers of expertly crafted media and content on such a readily available basis.
Capturing attention is easy but consistently CAPTIVATING your audience is a rare gift; enabling a culture with thousands of followers, that’s a business for life. Using 'Pillar' content that your other content is created from, and in reference to, is crucial to regular content creation. Pillar content is one singular piece of content such as a podcast, long form video or e-book. That gets broken up into several pieces of content for distribution across all platforms.
When designing a content strategy, the most important thing to keep in mind is:
“Your content shouldn’t be the commercial in between the TV Shows, it should be the TV Show.”?
Follow the Breadcrumbs!
Your customers are on the internet! They have integrated it into their everyday lives, using it to browse the internet for business and leisure. Allowing us to follow their breadcrumbs and know exactly where they've been and how best to retarget them in the future.
Good MARKETING is not like playing battleship, nobody wins when they're shooting in the dark. By using the powerful tools at your disposal you can really illuminate your customer to understand the drivers that are creating sales for your business and double down on these; If something is not performing as expected, you can see why and make your adjustments.
How will you know your results and what is working if you do not track it? Really quickly here are half a dozen ways Solutions With A Smile recommend you gather your intel:
Utilising these tools will optimise your business for immediate visibility and market impact. Services that streamline the overall process of Lead, Traffic, Customer generation; Following closely the ever-changing trends of your real customers is important to consider. Many services offer unlimited access your actual progress and tangible results, by way of a reporting platform, allowing for a well-informed marketing campaigns. Letting you know: Where your leads originate? How many leads you received? And how little it cost you!
Rinse and Repeat!
The fantastic thing about the 'Facebook Ad Success Manual' is that anyone can use it to get results. It's really that simple! Creating content that generates leads, sales and return on investment is the foundational goal of all marketing. Taking your business's core content and creating an armada of off-shoot content reflecting back to your specific message is the key to remaining relevant and in front of your niche. Maintaining your audience's ATTENTION requires a well-rounded understanding of all the information gathered and a seamless integration of this data into your Marketing Strategy.
Solutions With A Smile works to identify what your customers searching habits are, so our clients can jump the cue, and invoke IMMEDIATE ACTION within their audience. With compelling content, and aesthetically crafted web pages, you can ensure your customers are more engaged; Placing you not only in front of Google but Front of mind.
Understanding what the numbers mean and how best to act upon them, Solutions With A Smile can take the hassle out of this process for you. Expediting you through the ranks, that would otherwise take months or years to attain!
Once you PERFECT this process one time, you can reproduce these RESULTS every time.
To find out how? Contact Rick Meads at [email protected] to learn more and book your free initial consultation!
Bonus Tools
Here is a GIFT from us to you! Give these Solutions With A Smile approved tools a try in your Marketing Strategy to get more leads and increase your sales:
???Facebook Business Manager
???Canva
???Grammarly
???Grade My Ads
???ManyChat
???Buffer
???Hashtag Tool
Bonus Growth Actions
Growing Pains? Try any one, or all, of these steps and see the results for yourself.
Boost your Business on Google by signing up for Google My Business.
Become an INDUSTRY EXPERT on LinkedIn, use content to sell!
'Show to Grow', don't Manufacture fake nonsense - Document your authentic journey!
Follow these QUICK TIPS and your audience will eat it up, growing your business and taking your revenue to new heights.
Solutions With A Smile recognises the high demand for captivating and refreshingly authentic copy. Building brand awareness, creating and nurturing online presences to expand reach; Solutions With A Smile offers Copywriting Solutions, Made Simple by understanding your complex audience needs and leveraging People Focused Copywriting to most effectively play your part in their success story.
Founder of Merclytics | AI/ML Innovator | AI Researcher | Business Strategist
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