Facebook Ad Review – Susie Moore – Facebook Ad to $497 Offer
Micheal O'Neill
Meta Ads & Digital Product Launches | Helping coaches, course creators, and membership site owners attract high quality leads for profitable online launches.
Buying high-quality traffic is not the challenge.
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The challenge is crafting an offer that converts at a profit.
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This week we are looking at a campaign from Susie Moore.
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Susie is currently in the middle of a webinar launch.
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When I went looking for her ads, I got a surprise.
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Susie’s entire ad library focused on her evergreen launch.
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Most ads have been live since Nov 2022. (AKA these ads are killing it!)
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But that wasn’t the surprise. Check out the Now Launching section for the surprise.
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So enough chit-chat. Let’s get down to the ad copy.
I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!
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Social proof is one of the strongest psychological conversion tools we can use.?
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Social proof takes many forms.
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In this ad (as in 90% of her other ads) Susie uses the before and after frame.
领英推荐
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It provides social proof that Susie’s methods work.?
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And more importantly, paints a picture of what someone’s life looks like after her program.
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First the ad connects with the frustration and the pain.
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“Andrew was about to give up on his financial coaching business”?
(never let the truth get in the way of good ad copy!)
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Then he took my program, and now this is how his life has changed.
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The real trick with transformation is to make it as specific as possible.
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Susie does a great job of connecting media exposure to the ultimate goal….
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…increased conversion rates and sales….
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