Facebook Ad Library is where Model Success Begins.

Facebook Ad Library is one of the most beneficial resources provided by Facebook though it's rarely been used by the companies. Facebook made it visible to the audience to view the advertising ads which run across Facebook and Instagram. Companies can check out their competitors' ads and their specific details which can be a great opportunity to compete in the market.

Before getting started with Facebook Ad Library, create a thorough research list of your top 5 competitors and then analyze them based on the filters written below     

• Impression: Impressions are the number of times your ad has been displayed to the user. For instance, if competitors are running multiple ad campaigns, check out which particular ad campaign has received the highest number of impressions along with analyzing how they are different from the rest. 
• Copy and Creative:  Examine if the ads are in a carousel, video, image, or a slideshow format. What is their copy style? Are they keeping it short and crisp or descriptive? Make note of it and see how you can improvise your content accordingly.
• Audience: In this section, there are two main points to consider:

1. Target audience response to the ad
2. Which format of ad campaigns are the audience more likely to notice. 

Jot down these two inputs and modify the ads for your company accordingly. 

These are some insights to level up your social media marketing strategy to generate leads and find inspiration for creative campaigns.

 Reach us out if you have any queries regarding social media marketing, we’d be happy to help.