Face Serums: The Latest Skincare Trend

Face serums. You’ve heard about them. You’ve used them. Heck, maybe you even love them. However, it certainly feels as if this brand new form of skin care has popped up seemingly overnight. So we thought we’d put the issue to bed once and for all; what exactly are serums, and why are they on the rise??

?A face serum is a great way to pump up your skin care routine by providing a bigger, more potent dose of active ingredients than what you would get from a cleanser or moisturiser.?

Face serums are designed to nourish, protect, and hydrate your skin and should be used after cleansing and before applying moisturiser.?

Serums are thin-viscosity topical products that contain concentrated amounts of active ingredients. The concept with a serum is that larger amounts of active molecules will potentially penetrate the skin’s surface for optimum effectiveness.

Also, due to the higher concentration, it typically takes a shorter amount of time to see visible results.?

?Many people wonder why they can’t just use a moisturizer or face cream on their skin in place of a serum - but there is no hard and fast rule. Research from 2011 suggests using both and to layer accordingly.?

A serum is a light, water-based product that delivers active ingredients to the skin quickly. Serums go on before moisturizers or face creams to maximize the benefits.?

A moisturiser or face cream is the next step after a serum to seal in the benefits. Moisturizers help to hydrate your skin and can help with issues like discoloration, dullness, fine lines, or acne.?

?If you use a face serum that’s well suited to the type of issue you want to address, a serum can have numerous benefits.?

So, what are some of the benefits of using serums??

• Absorbs quickly into your skin. Serums are lighter skin care formulations than moisturizers. The thinner viscosity allows the serum to be absorbed more easily into your skin. This makes a face serum an ideal first step in the layering process.?
• Soothes sensitive skin. Serums, with their light preparations, are often better for individuals with acne-prone or oily skin types.?
• Improves the appearance of fine lines and wrinkles. Some face serums contain ingredients like retinol that may help reduce the appearance of fine lines and wrinkles.?
• Protects your skin from free radicals and future damage. Serums with ingredients like vitamin C, vitamin E, ferulic acid, green tea, resveratrol, and astaxanthin help prevent oxidative damage from ultraviolet (UV) light and pollution, which can lead to premature skin aging and wrinkles.?
• Has the potential to provide more visible results. The higher concentration of active ingredients may provide more visible results, compared with other types of skin products.?
• Feels light on your skin. Because they absorb quickly into your skin, a face serum doesn’t feel heavy or greasy.?

So, while it seems as if they have completely come out of nowhere, that’s all you need to know! Serums aren’t always for everyone, and can be ineffective if used incorrectly, but if utilised properly, it’s a part of your skincare routine that you can never leave out!?

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