?? No Face, No Problem
Is it just me, or is the algorithm getting weirder?
One day, it’s showing me the same random video 10 times, and the next, it’s hiding posts from my favorite brands for no reason.
Like this gem on using food in marketing—somehow, I completely missed it, and now I can’t stop thinking about it.
If you’re hungry, maybe don’t click. You’ve been warned.?
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What We’re Cooking This Week
?? No Face, No Problem: How to Build a Social Media Brand Without Showing Your Face
?? How Jennifer Hit 70K Instagram Followers in Two Weeks
?? Content Opportunities for the Week Ahead
?? Creative Spotlight: Two Formats Perfect For Business Owners
?? Social Media Updates You Can’t Miss
?? No Face, No Problem: How to Build a Social Media Brand Without Showing Your Face
Think you need to be on camera to succeed on social media? Think again.
Many top creators are thriving without ever showing their faces. Whether it’s using animations, voiceovers, stock footage, or text-based content, you can build a powerful brand, engage your audience, and even monetize—without stepping in front of the camera.
Gretchen Oestreicher wrote this super detailed guide breaking down faceless content ideas, strategies, and real-life success stories so you can grow your online presence while staying behind the scenes.
Read the full article and start creating faceless content.
?? How Jennifer Hit 70K Instagram Followers in Two Weeks—And What You Can Learn From It
Some stories are too good to leave at just one interview. When we first spoke with Jennifer C. aka VeganTechNomad, everyone was fascinated by her journey from experimenting with TikTok to growing 70K Instagram followers in just two weeks.
So, Isabel Rodriguez rolled up her sleeves and broke down her full content strategy:
?? How she went viral
?? Why cross-posting changed everything
?? Her biggest growth hacks & insights
Watch the video and steal her best strategies ??
?? Content Opportunities for the Week Ahead
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?? Creative Spotlight: Two Formats Perfect For Business Owners
Want to create engaging content for your brand? Here are two simple yet powerful formats that business owners can use to connect with their audience and boost visibility.
1?? Candid & Relatable Storytelling
Nicola Scott , the founder of Rippah (a chili oil brand), turned her mistakes into viral content. In a 2-minute video, she openly shared all the things that went wrong during her first months in business—from losing produce to getting blinded by chili flakes to receiving hundreds of misprinted labels.
It worked because:
The result? 1.8M views on an account with just 2K followers.
So next time one of your posts flops, don’t overthink it—analyze, learn, and keep experimenting. Just like running a business, social media is about trial and error, not perfection.
2?? Reacting to Public Reviews
When Nothing the phone company, launched their latest product, they seized the perfect content opportunity—a reaction video featuring Carl Pei (CEO) responding to online reviews.
It’s a great format because:
And they have 1.5M views to prove how well it works.
And it can be replicated with anything—from reacting to industry news to reviewing trends in your niche. Think creatively:
?? Car paint jobs? Give your opinion.
?? AD house tours? Check out their beds.
??? Food trends? Weigh in.
The bottom line? Make content that sparks engagement—without overcomplicating it.
?? Social Media Updates You Can't-Miss
The latest update brings longer videos and better inbox management. Users can now upload 3-minute videos, making it easier to share more in-depth content. The update also introduces a separate request inbox for DMs from unknown users and a faster mute option, giving users more control over their experience.?
The platform has officially begun labeling AI-generated images to combat the rising flood of AI-created content overwhelming users’ feeds. AI-generated or modified content will now be tagged, helping users differentiate between authentic and AI-created visuals—though disclosure for ads will remain more discreet.
Instagram is experimenting with a new “community chat” feature, allowing users to create topic-based groups of up to 250 people. Unlike broadcast channels, these chats enable full participation from all members and include moderation tools. While still an internal prototype, this move suggests Instagram is exploring new ways to foster group interactions within the app.
President hinted at a possible extension of the April 5 deadline for TikTok’s forced sale, delaying a potential U.S. ban. While ByteDance has resisted selling, Trump’s administration remains open to negotiations—raising uncertainty about the app’s future amid ongoing U.S.-China tensions.
Elon Musk claims a large-scale cyberattack—possibly from “bad actors in Ukraine”—was behind Monday’s global X outage. While details remain vague, reports suggest a potential DDoS attack, with thousands of users experiencing disruptions across the platform.
That's it for today, enjoy your Sunday. Catch you next week!
David Bustos Fernández from Metricool ??