The F-Word

The most deadly and effective tool in marketer’s arsenal is the F-word.

Can you guess it?..

:

(Don’t get me wrong… F stands for FREE)

FREE is the most powerful tool in the marketer's arsenal.

Yesterday, my friend Kishore Dharmarajan posted on generating leads by adding value to your customers by giving some value adds as Free.

You can provide industry trends as tips for customers to tap and utilize as value add or free after sales service etc.

Giving and receiving are the two sides of the same coin and the coin here is called Business.

Brands have realized the fact that more they give, more they receive back.

Have you ever imagined why Google is giving its search engine tool as Free for browser to search anything on the planet?

Why are telecom companies giving FREE phones when you subscribe to minimum spent per month with the telcos?

Retailers use this technique very effectively "Buy one & get one FREE".

Recently, during my travel trip, I saw an apparel brand offering a crazy Dussehra deal – Buy 1 and get 3 free which got me hooked into the deal and I availed the promo offer.

The whole ecosystem has given birth to a new economy i.e. Freemium.

Google offers its search free but if you want to be discovered in the first page of the google then you pay.

How do you incorporate F-word in your sales strategy? Please feel free to comment below.

Watch my talk given approx 5 years back

In case you are a business owner and want to develop your Freemium strategy, feel free to reach out for a coffee catch-up.