THE EYES HAVE IT
The rise of mobile has been swift.
In 2011, just 35% of U.S. adults owned a smartphone.
Today? Nearly two-thirds do.
Everyone from major advertisers to professional sports organizations recognizes the power of mobile. Mobile ad spending is expected to increase 50% in the U.S. in 2015 to top desktop spending and comprise 72% of digital ad spending by 2019.
"The smart phone is the 1st screen, not the 2nd."
–Rich Gotham, President of the Boston Celtics
In the fight for voters’ attention, mobile is your campaign’s biggest competitive advantage.
Eyes are shifting to mobile, and political advertising dollars need to follow.
In 2014, there were 134 million American mobile users – 100 million more than in 2010.
Americans are spending 60% of their digital media time on mobile devices, including smartphones and tablets, and 33% of all internet activity is being done from a mobile device.
We are using our mobile devices to read email, engage in social media, take pictures and videos, and get our news. In fact, Pew Research reports that 55% of smartphone owners got their news on their smartphones at least once a week.
– 62% used their smartphones to look up health information.
– 67% used their smartphones for online banking.
– Nearly half of smartphone owners believe “they couldn’t live without” their smartphones.
Mobile is where the voters are.
Eyes are shifting to mobile, and your campaign dollars need to shift, too.
Mobile is now “bigger” than TV.
Americans spend nearly 50 minutes more time each day on their mobile device than they do watching TV.
Just a shift of a few TV points to mobile advertising puts your message on the small screen – the first screen.
Eyes are shifting to mobile, and your campaign can’t afford not to light up the mobile screen.
A screen small in size.
But not small in importance.
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