Eyes to the Future: Authenticity, Relatable Content and Key Shifts for Creators in 2024
We talk about authenticity a lot, as paradoxical as it may seem within the stock content industry, it’s embedded as we support our contributors to document the world around them from many different social and cultural angles. With consumers craving real and relatable experiences, the creators and businesses who come to us are eager to understand how they can adapt and thrive in this dynamic industry. Our full article explains the science, what's working, what isn't working, and the trends we anticipate seeing in 2024.
Authenticity isn't Elusive.
Running counter to years of highly aspirational influencer material with lots of gloss and polish, studies have consistently shown that audiences are more engaged with and receptive to content that feels genuine and relatable.
Changing Dynamics
Influencers, YouTubers, social media personalities, and content creators are all affected by the substantial changes seen in recent years. Seismic shifts have moved the dial toward diverse voices, content realism, audience empowerment, and short-form content.
Anticipated Trends for 2024
Several trends are likely to dominate the creator landscape in 2024:
Want to learn more?
As dynamics change and consumer preferences turn somersaults, those who prioritise content that honours the values we’ve discussed here will undoubtedly lead the way in 2024 and beyond. For key marketing strategies for success against this changing backdrop, read our blog post .
Some final words of encouragement? Trust the science, stay ahead of the anticipated trends, and use the best marketing strategies to power your creative output. Your audience will thank you for it.