Eyeing the Realities: Considerations for #NewTrainers in the Pakistani Market

Eyeing the Realities: Considerations for #NewTrainers in the Pakistani Market

Embarking on a journey to become a corporate trainer in Pakistan is an exciting and potentially rewarding career move. However, it is essential to approach this transition with a clear understanding of the critical realities that lie ahead. By addressing these factors head-on, aspiring trainers can make informed decisions and set themselves up for success.?

Drawing from my experience as Pakistan’s leading trainer with over 450 clients in 30 countries and the recipient of the prestigious Brian Tracy International Excellence Award 2017 in London, let’s explore some key considerations for new trainers in the Pakistani market.

Reality Check #1 - Market Dynamics:

Before leaping, it is crucial to research and understand the dynamics of the training market in Pakistan. Identify the thriving industries, the types of training programs in demand, and the target audience you wish to cater to. A comprehensive market understanding will enable you to align your skills and offerings with Pakistani businesses’ specific needs and preferences.

Reality Check #2 - Competitive Landscape:

The training industry in Pakistan is competitive, with established trainers and training organizations already catering to the market. Conduct a thorough analysis of your competition, identifying their strengths and weaknesses. Differentiate yourself by leveraging your unique background, skills, and expertise. Position yourself as a specialist in a particular area or develop innovative training approaches that set you apart.

Reality Check #3 - Your Professional Network:

Networking is a powerful tool for success in the training industry. Attend industry events, conferences, and workshops to connect with professionals in your desired field. Engage in meaningful conversations, seek mentorship opportunities, and leverage your network for referrals and potential collaborations. Building strong relationships within the industry will open doors to new training opportunities.

Reality Check #4 - Credibility and Expertise:

As a new trainer, establishing credibility and expertise is essential. Invest in your professional development by obtaining relevant certifications, attending workshops, and staying updated on industry trends. Publish articles, create valuable content, and share your expertise online. Building a strong personal brand will enhance your credibility and attract potential clients who recognize your knowledge and experience.

Reality Check #5 - Financial Considerations:

Leaving a full-time job to pursue a career as a trainer requires careful financial planning. Assess your financial situation and create a realistic budget to sustain yourself during the initial stages when securing training assignments might take time. Consider potential fluctuations in income as a freelance trainer and have a contingency plan to manage your finances effectively.

Reality Check #6 - Your Marketing Strategy:

To secure training assignments, you need a robust marketing strategy. Create a professional website that showcases your expertise and past successes. Leverage social media platforms to engage with your target audience and share valuable content. Craft a compelling elevator pitch that communicates your unique value as a trainer. Utilize online and offline marketing channels to raise awareness of your services and attract potential clients.

Reality Check #7 - Continuous Learning:

The learning and development field is ever-evolving, and as a trainer, you must embrace continuous learning. Stay updated on industry trends, emerging technologies, and innovative training methods. Attend conferences, workshops, and webinars to expand your knowledge and enhance your training capabilities. Continuous learning will enable you to deliver high-quality training programs and adapt to the changing needs of your clients.

Transitioning from a full-time job to becoming a corporate trainer in the Pakistani market requires careful consideration of the realities that lie ahead. By understanding the market dynamics, assessing the competition, building a professional network, establishing credibility, planning financially, developing a marketing strategy, and embracing continuous learning, new trainers can position themselves for success.?

The fact is that success as a corporate trainer in Pakistan is not an overnight achievement. It requires perseverance, dedication, and a passion for learning and development. By considering these critical realities and approaching your new career strategically, you can carve a path for yourself in Pakistan’s vibrant and rewarding training industry.

Over the last 20 years, I have helped over 100 Emerging Trainers make this transition and set up their own training companies in Pakistan and abroad. The graduates of my TTT Programs have made a name for themselves in the crowded training market.?

Based on my experience as a Leadership Trainer, I encourage aspiring trainers to seize the market’s opportunities and leverage their unique strengths.?

Are you ready??

Register here for my upcoming #EmergingTrainersProgram in Lahore on July 20-21, 2023 https://forms.gle/Fee4ivgLn9FxzzPd6

About The Author:

Qaiser Abbas?

‘Trainer of the Year’ Award for Asia by the World HRD Congress, Singapore.?

Originator of “ARTS Learning Framework”

A Business Psychologist by education, Qaiser Abbas is an Award-Winning Leadership Trainer, Keynote Speaker, and the author of nie bestselling books, including ‘Made in Crises’. Published by Hay House USA, his book is nominated for Business Books of the Year Award, 2021.?

Qaiser is the recipient of the ‘Brian Tracy International Excellence Award 2017, held in London. He is also the recipient of the ‘Trainer of the Year’ Award for Asia by the World HRD Congress, Singapore.?

In his 20 years journey as Leadership Coach, Qaiser has had the privilege to coach CEOs, business leaders, celebrities and superstars of sports, movies, and media. His clients include many Fortune 500 companies like Toyota, GE, Nestle, Philips, Total, Schlumberger, Coca Cola, PepsiCo, Unilever, Abbott, and Reckitt-Benckiser.?

Qaiser shot to fame by his blockbuster book ‘Tick Tick Dollar.’ Qaiser is a living example of overcoming adversity and turning dreams into reality and has touched the lives of millions around the globe.?

Apart from coaching and training leaders in the world’s top MNCs, World Bank, WHO, and US Embassy, Qaiser is making a massive contribution to society through ‘Possibilities Schools’ and ‘My First Bike.’?

His 100% books proceeds support out-of-school children’s education.

To know more about him, you can visit www.qaiserabbas.org or www.possibilities.net.pk?

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