eye square's Insights Newsletter April
eye square
See the Experience: Human Insight Technologies | User Experience | Brand & Media Experience | Shopper Experience
At eye square, we're passionate about delving into the human experience and committed to understanding consumer behavior in today's dynamic market landscape. We invite you to explore the actionable insights in this newsletter, including thought-provoking content, impactful strategies, engaging discussions, and compelling events.
Let's tour the realm of Human Experience together!
Interested in finding out who or what eye square is? Visit our website here!
AI Experience?Research Group
One year ago, eye square launched the AIX Lab, which not only features our very own experimental large-language model but also investigates the impact the new technologies have on customers' experiences. eye square’s research methods can also be used to analyze AI-generated content or services, whether they are texts, ads, videos, or websites. Our central mission is to dive into the experiences of users and consumers regarding AI.
Do you want the answer to that?
Read our paper, where we explore how AI and advancing digitalization are influencing consumer experience and behaviors. Our investigation is based on an innovative model of the human “AI Experience” that builds on eye square’s neurosemiotic model.
领英推荐
Events
On 04.07.2024, as part of eye square's 25 Years Anniversary celebration, we will host this year’s DWG Symposium at our headquarters. AI will change our perception of brands, market communication, and the construction of reality. But to what extent? And what is the best way for companies to prepare for this change? Get your answers by joining us.
We were thrilled to participate in the ARF's annual conference, AUDIENCExSCIENCE, in NYC. Through keynotes, panels, debates, and strictly peer-reviewed research presentations, experts from around the world introduced visitors to new and established industry topics. Don't miss out on the event's recap and on the recordings of our experts' talks.?
Enjoy the read
Your eye square Team