Eye on the Plate: Recognizing and Seizing Opportunities In Your Executive’s Inbox
Phoenix Normand
CEO @ Candor Camp + bEAst. Truth warrior. Author of "AS I SEE IT, Business, Vol.1" 2025 release: "AS I SEE IT...NOW! Vol. 2"
If you think being an Executive Assistant is all about calendar invites and menial tasks, sit down—this is going to hurt. A great EA doesn’t just manage tasks, they run the show behind the scenes, often without anyone even noticing. When you’ve got access to your executive’s email, you’re not just reading a bunch of replies—you’re sitting on a goldmine of neglected projects that, with a bit of initiative, could launch you into "irreplaceable" status.
The Real Cost of Letting Things Languish
Languishing projects are everywhere, especially in the inboxes of busy CEOs and executive teams. It’s no surprise that McKinsey found in a 2022 study that executives spend nearly 30% of their time on tasks that add little value to their strategic objectives. Worse yet, another study revealed that 41% of important projects stall in middle management, leaving CEOs with piles of unfinished work that no one seems to push forward.
This inertia doesn’t just cost time—it costs companies money. A 2023 survey by the Harvard Business Review estimated that unresolved executive tasks and projects contribute to over $500 billion in lost productivity worldwide each year. These are projects that could be moved forward with just a bit of additional attention—a nudge, a final decision, or better coordination between stakeholders.
The Inbox: Your Treasure Map
You’ve got access to every step of every stalled project, decision, and half-finished thought cluttering your executive’s inbox. Here’s what that means:
That’s more than enough to push things forward—or finish them entirely—without waiting for permission. Yet most EAs hesitate. Maybe it’s fear of overstepping or thinking, “That’s not my job.” Guess what? That hesitation is costing you—and your company.
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Why You’re the Secret Weapon
Most EAs aren’t lacking in intelligence or drive; they’re lacking in confidence. Maybe your exec has unintentionally convinced you that they don’t think you’re capable of handling these loose ends. Or worse, maybe you’ve convinced yourself. Meanwhile, those emails pile up, and so do the lost opportunities.
Listen, if you’re waiting for your boss to personally hand you those stalled projects, you're going to be waiting a long time. It’s up to you to recognize the gaps and act.
Seize the Opportunity—Stop Waiting for Permission
So, what should you do next time you spot a project rotting away in the inbox? Here’s how to grab the reins:
The Bold EA Wins Every Time
Top-tier EAs don’t just manage their exec’s time—they manage their progress. The ROI on taking initiative is insane. Not only will you free your executive up to focus on bigger things, but you'll also carve out your own niche as an invaluable partner in their success.
So next time you see something sitting idle in the inbox, don’t let it sit there. Grab it, own it, CRUSH IT, and prove why you're the most valuable person on their team.
YES! Can easily take care of things (previously agreed upon), flag items they need to see/resolve, and/or make aware of urgent items as needed. Helps to make us exceptionally more effective.
CLEARING THE MUNDANE TASKS OFF YOUR BUSINESS PLATE ONE PROJECT AT A TIME | “Effortless Productivity: Your Secret to Achieving More”
1 个月You should make a free masterclass on email management ( unless you did already and I missed it)
Administrative Expert: Streamlining operations, maximizing productivity, and elevating organizational efficiency.
1 个月So true, and there are other ways to achieve the same success.
Certified Chief of Staff | Executive Administrator | Operations Manager & C-Suite Liaison | Chief Strategist for Administrative Excellence Coach
1 个月It also helps your learning curve when you start a new position or job. There is so much information within email that can help us learn priorities, projects, team dynamics, how others communicate with each other, meeting notes on projects, upcoming projects/plans, etc.
Empowerment Catalyst | Helping CEOs, Entrepreneurs, & Administrative Professionals Elevate Brands through Podcast Production & Purposeful Content
1 个月This is absolute truth! When I first started my career, it was pure curiosity (or let's be real, low-key nosiness) that led me to dive into my executive’s email. But that’s when I realized the immense value it held. The insights, the context—it’s all there, helping you anticipate needs and take things off their plate before they even ask. I’ve had to convince some executives of the necessity, but now it’s a non-negotiable question in every interview. That access truly makes you indispensable and able to work at your highest level.