An eye-opening opportunity for retail in 2019

Retail managers, you’ve got a lot on your hands managing staff, stocks and sales at your outlet(s). And with the end of the year upon us, I’m betting you haven’t had much time to look for opportunities to extend your business in 2019 and beyond. Yet given the current competitive climate, you need to be getting ahead of any and all advantages that will allow you to provide the best possible customer experience, and increase your bottom and top lines.

"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward... Kindle is an example of working backward." - Jeff Bezos

Vision care, a high growth market

The growing optical market presents an opportunity not to be ignored. These eye-opening figures alone make a strong case:

• 2.5 billion people globally live with uncorrected poor vision
• 5 billion people will be short-sighted by 2050
• 6 billion people don’t protect their eyes from harmful UV or blue light
• 80% of visual impairment can be avoided or corrected
• By 2020, the global vision care market is expected to soar to a value of $66 billion USD according to research.

Chances are your customers are among the billions of people who need vision care. So what if you could take care of that need right within your store, even if your current business has nothing to do with optical care?

Bring vision care to your customers

VisionHub is an innovation that brings eyecare solutions to people who need them, including your customers. This standalone self-service kiosk makes ordering glasses easy, fun and engaging. The phygital technology lets your shoppers try on frames virtually, get personal recommendations, and order via the kiosk. They can also shop at home or on their smartphones via the web, or click & collect in your shop. The user experience is seamless—whatever the customer journey. You save customers the time and energy of having to make another stop to order glasses, whilst giving them yet another reason to see your business as the place to come to to fulfill their needs.

In terms of floor space, the kiosk fits discreetly into one square meter of your showroom, helping you maximize your showroom and drive up that all-important metric of sales per square meter. And we take care of everything on the front end, back end and customer service: we do the logistics, you reap the benefits. 

The kiosk is fully white-label, with everything from the static signage to the user interface customisable with your branding.

Jeff Bezos says to “Start with the customer and work backward”. Thanks to VisionHub you can start with your customer and look forward... to a brighter 2019. To find out more about our turnkey solution and what we can bring to your business, please feel free to get in touch.