Eye-Opening Findings About Eyewear

By Jonathan Baker

Vision is a sense that many take for granted. Most people will visit the same optical professional for an exam, new prescription for eyeglasses or contact lenses, and any other vision-related issue. Where the sale and marketing of eyewear is concerned, however, there is “more than meets the eye.” (Sorry.)

The eyewear market—this year and beyond

We are witnessing more of a surge in eyewear sales now than ever before. According to findings in Statista, revenue in the eyewear market is projected to grow 9.7 percentby the end of the year, reaching a grand total of $30.05 billion in the United States. Looking into the future, revenue from eyewear is projected to grow annually at 7.18 percent, ultimately leading to a projected market value of $42 billion by 2029. (Eye-opening indeed.) The numbers prove the need is great. And this need may be generational.

All types of eyewear for all ages

Despite generational differences, the common unifier among age groups may be the need for eyewear. WhatTech recently reported that an increase in ocular disorders (e.g., cataracts, macular degeneration) among older citizens has contributed to the growing need for prescription eyewear. Meanwhile, younger people, like members of “Generation Z” —who tend to spend more time with their eyes fixed to the screens of mobile devices—has led to a rise in digital eyestrain, thus requiring more blue-light filtering lenses. Regardless of age, eyewear is in demand. (And improved technology has helped.)

Increased eyewear sales due to innovation

Advances in eyewear design and manufacture are impressive. Innovations that include progressive lenses and photochromic transitions—complemented by sophisticated frames that are light but durable—also factor into additional visits among customers to their local opticians. Contact lenses also become lighter and more convenient with each upgrade. The option of having eyewear that not only aids vision but is comfortable and stylish perfectly blends function and form. This brings up sunglasses…

Sunglasses: Safety first

Statista reports that sales of sunglasses in 2024 will reach $2.4 billion. A figure like that may lead to the conclusion that customers will pay high prices for the latest designer brands. Not true. While there may be no cooler accessory than a slick-looking pair of sunglasses, eye care customers of today prioritize safety over style. In the more health-conscious times we live in, people are more aware of the effects of ultra-violet (UV) radiation and are taking steps to protect their vision when venturing outdoors.

Eyewear—a product that is stylish but especially substantial for vision health.

Setting sights

Whether you are an ophthalmologist or manager of an eyewear retail store, your services will be in great demand, if the statistics above indicate the future. The EGC has extensive experience in healthcare marketing, with a special focus on eye care. Can we help your brand visualize a brighter future?

Get in touch with us if interested. We’ll open your eyes to marketing possibilities you may never have envisioned.