Eye-Opening Digital Marketing Predictions... Will You Be " #Trending " In 2017?

Former President Bill Clinton is quoted as once saying, “Follow the trend lines. Not the headlines.”

The year 2016 is coming to an end but one thing that remains intact is the role of digital marketing in making your business the king in the Internet world. The world of digital marketing is so vast that marketers find it difficult to prioritise.Everyone wants to know what’s next in digital marketing, and this year is no different.

So, what’s the next big thing? 

2017 will be the year when digital will start Booming.The digital marketing industry will grow and mature in 2017 – with more programmatic, data, complexity and ROI pressure.

Marketing in today’s world is fast-moving, interconnected at speed. It requires a proactive and opportunity-driven attitude.Most innovation in marketing today is taking place through digital channels. Digital marketing is one of the world’s fastest, most exciting industries You can’t deny it.People are consuming more digital content daily – using their smart phones, laptops and tablets.

Digital marketing is a very effective tool in growing a business. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.Digital marketing is now one of the leading customer acquisition methods for businesses.I can confidently predict that 2017 will give us many exciting new tools, tactics and technology. What you choose to do with those things is up to you.

Eye-Opening Digital Marketing Predictions - 2017

Mobile is The Game Of The Future -

We’re rapidly reaching the end of 2016.Mobile is obviously going to evolve further in 2017.Brands have been aggressive in adopting a mobile-first strategy,Mobile devices are the source of more traffic on the internet than desktops.Mobile will continue to expand in pervasiveness, so be sure your business is well supported.Mobile engagement marketing is likely to become more demanding in 2017

The Internet of Things and wearable -

Wearable technology was always going to be the first step towards the Internet of Things and it has had mixed success.IOT can enable new approaches to driving and potentially new business models. IOT could provide marketers with the information that they need to improve customer experiences.

Live Video Streaming -

Video is easier to consume than written content.More people are watching videos on social platforms than ever before. Some marketers will look to monetize live streaming video.Live video is an easy and effective way to interact with people, especially if you use a question and answer style format or another medium that encourages participation.

Marketing - Real-Time vs Right-Time.

Marketers understand the need to invest in Real-Time marketing solutions.Top three benefits of real-time marketing to be better customer experiences, improved conversion rates, and improved customer retention.The evolution of “Real-Time” marketing into “Right-Time” marketing has the potential to transform your Digital Marketing results.

Cross-Device Marketing -

Today’s shopper uses a laptop, a tablet and a smartphone. It’s getting more and more unusual for a shopper’s decision-making process to involve just one device and one online touch point.Cross-device targeting is the practice of identifying and delivering ads to a specific audience, across their devices.cross-device programmatic advertising is expected to grow out of its infancy stage.Programmatic digital display ad spending is expected to reach $26.78 billion by 2017.

Augmented Reality Will Be Back -

Augmented Reality has had the biggest influence on the Digital marketing industry. AR has empowered the consumer; enabling them with the ability to make efficient and comfortable buying decisions.We’ll see companies combining augmented with big data to deliver highly customized, multi-dimensional experiences.If digital processes are going to create a personality for the organization, then Augmented Reality is a key factor in the customer’s perception of your business.

More Video Content -

Marketing and Video Content go together like peanut butter and jelly. Video Content has become a meaningful part of the strategic marketing conversation.Video Content continues to grow as a storytelling medium for brands .Video Content can provide a significant boost to your content marketing as well as your company in general.Video Content marketing techniques are flooding today's social media outlets and websites. The success stories of Video Content that have gone viral are legend.

Voice Search SEO -

Voice search is made possible by speech recognition technology. Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age.Voice search is the fastest growing type of search. 57 % of teens and 45% of adults use voice search on a daily basis.Voice Search SEO is going to shake up your marketing strategies. Just look at its explosive growth.

Brand Storytelling -

A Brand Storytelling is more than content and a narrative.Brands need to inject the magic of storytelling into their marketing to tap into people’s emotions.Storytelling is not intended to be a “selling” tool it’s a method of building strong relationships with your customers.Brand Storytelling is the foundation of your brand and a strategy for future growth.

Intelligent Personal Assistant In The Home -

People will also expect brands to have a stronger audio presence in 2017 – and it’s an exciting space for businesses.An intelligent personal assistant is software that has been designed to assist people with basic tasks, usually providing information using natural language. In the home, the use of digital assistants such as Amazon Echo , Google Home and Apple’s Siri – which make our interaction with the digital world and online services easier – is predicted to grow exponentially.

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” Albert Einstein, 1900s

I will highlight what I think will be "Game Changers" for Digital Marketing in 2017. By understanding the trends listed above, you can be one step ahead of the competition for the following year. Make 2017 your best year yet for your business.