Extreme Email Marketing Tips to Boost your Campaign

To cope with the competitive world of email marketing, you have to think outside the box. You need creative and innovative solutions to get the most from your email campaign.

Are you running out of ideas? I’ve got you covered.

Here is a collection of 25 tips you can use to vamp up your email campaign:

1. Show that you genuinely care.

Do not be loud and insensitive with your emails. Showing that you care about them and not just your business will earn their trust.

2. Use social statistics.

Humans have an innate need for community. It is easier for your subscriber to trust you if they see that others believe in you.

3. Guide your readers on the next step.

Email is a great platform to convert your readers. Do not miss that opportunity!

4. Include buttons.

If you want your readers to click, place a button.

5. Saturate your emails with value.

Generosity with content can go a long way. The value you give away will eventually return.

6. Remind your subscribers about your product or service.

There is a way to remind them about what you do without being sales pitchy. Do not expect your subscribers to remember your business if you do not tell them.

7. Make your subscribers happy.

You can include a funny meme related to your company. Or, you can make them happier by providing what they need, for free.

8. Make your emails updated with current trends and events.

Timeliness is a powerful tool you can use for your email campaign because nobody wants to be left behind.

9. Express gratitude.

Saying thank you is an easy way to make your emails more human. It makes your subscribers feel appreciated.

10. Go for small steady steps.

Email campaign takes time and patience for it to materialize. Build your consumers’ trust first before letting them complete a purchase.

11. Let your subscribers answer your emails.

Effective communication must be two-way. Let your consumers answer your emails by posting a question.

12. Use Visuals.

People, especially the millennial generation is more attracted to pictures compared to words. Make your emails more interesting by adding appropriate graphics.

13. Provide plenty of opportunities to gain subscribers.

Take every opportunity to gain a willing subscriber through online and offline means.

14. Give incentives for subscribers to opt-in.

Give them value in exchange for their email addresses. You can give away a free eBook or a free trial.

15. Make your segments as specific as possible.

Segmentation makes your emails more appropriate and helpful for your subscribers.

16. Get rid of one-size-fits-all emails

Stop sending emails that look machine-made. Make all your emails personalized.

17. Use short but catchy subject lines.

Subject lines greatly affect your emails’ open rate so construct them well.

18. Make your pre-header text irresistible.

Do not repeat what you already wrote in your subject line. Grab the opportunity to show that your email is worth opening.

19. Stay away from spammy words.

Words such as winning and free money trigger the spam filters so get rid of them.

20. Do not give it all away.

Leave a cliff-hanger to make your subscribers curious for more.

21. Avoid lengthy emails.

A wall of text can turn your subscriber off so be easy on your sentences. Add a link or attachment instead if you need to add a long content.

22. Use stories.

Stories never grow old. It makes your emails more interesting and more human.

23. Present solutions.

People want their problem solved. If you can do that with your email campaign, they will look forward to your emails.

24. Incorporate testimonials.

Adding a testimonial is another great social proof to show your audience that you are trustworthy.

25. Optimize your email design.

Make your email design appropriate for your subscribers.

Key Take Away

Do the techniques above to reap great results from your email campaign. Remember to always place yourself in your client’s shoes. The value you provide to your subscribers will have a positive and long-lasting impact on your company.