Extraordinary Customers.
I am constantly searching for Extraordinary Customers.
Extraordinary Customers will:
In order to have Extraordinary Customers we need to become Extraordinary Suppliers first and Extraordinary Business Partners later.
We have to be able to understand and appreciate Customers Needs vs Wants.
Needing is different from Wanting but we tend to use these words interchangeably.
A need is generally referred to as something that is extremely necessary, a want on the other hand is something that a person desires short term or in the future.?
If someone needs something we will be allowed to put a little and gentle pressure to reach the common goal, solving a problem or to add value.
If someone wants something we should put no pressure at all but start adding value in some way kindly remind them that we are there to help when they will need and that's it.
When our Customers will appreciate that we are NOT putting any pressure on them, they will also understand (most of the times) that we have their interest at heart before our own: Serving vs. Selling.
Identify and nurture Extraordinary Customers and Suppliers to be in Business long term and added value will come naturally.
Relationships are like plants: plants need nutrients, water and light to grow ... people need attention, communication and honest caring.
START NOW!
Have a great day!
Merih
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