Extract from: Digital Agencies - Get Ready For ADA Web Procurement Clauses

With more than 5,000 companies being sued under the American Disabilities Act (ADA) over the past two years for in-accessible websites or app, claims have reaching a rate of one-and-hour in 2019.

With the majority of those companies outsourcing their website and app builds, a new clause will most likely be added to RFPs, procurement requirements and contracts that moves the responsibility of "ensuring websites or apps comply with ADA to the companies' to vendors, agencies and other third parties."

Vendors with Strong Digital Accessibility Practices Will Stand Out

With challenges come opportunities. Vendors that establish and communicate clear and robust accessibility practices will stand out in RFP's and Presentations. They will be able to increase billing and expand accessibility services from initial build through maintenance phases.

Accessibility also fits into the broader benefits of Customer Experience which agencies already promote as a core value of their service, so extending this area to being inclusive to all will satisfy clients socially and legally requirements along with driving more users and more revenue for clients.

What Do Vendors and Agencies Need to Create a Competitive ADA Advantage?

Read my full blog at: https://blog.usablenet.com/digital-agencies-get-ready-for-ada-web-procurement-clauses

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Jason C. Taylor is the Chief Innovation Strategist and Advisor to the UsableNet CEO with nearly 20 years of experience in usability and accessibility. He is a global technology thought leader for multichannel customer engagement, actively advising leading companies on how to extend their brands across multiple channels for all users.