Extending Reach Organically

Many people out there are likely trying to figure out right now, how can they increase the reach and effectiveness of their efforts across various social media platforms. While I am not the expert in all the platforms that exist, I know enough to be impactful or to use Gary Vaynerchuk’s description, enough to be ‘dangerous’. Specially when looking at targeting an audience of business owners.

Since so many people are already covering the initial building blocks for organic growth. Instead I want to present some action items to really help yield growth this year. For the experts out there, this may be just a quick confirmation that you are doing everything you can to maximize your results.

Basics of any Search Engine Marketing campaign:

1.      Write or produce high quality content – obvious right?!

2.      Quality over quantity – 1890 words per page, is the average for #1 Google page rank

3.      Domain and page level links – create a worthwhile user experience

4.      Keyword or content based features – align messages and improve engagement

5.      High quality back links – links to sources of authority

6.      CRO – consistently be testing and/or reviewing conversion metrics to track improvements

7.      Land & Expand – create content and links around related keywords to further improve quality rank

Be relevant to your audience, by adding value and linking to other sources of value. This is a continual process, as the landscape is always changing. Hence why I suggest these to steps to increase the impact of across your SEO efforts.

Vitally important common-sense details:

1.      No dates in your URL – this is a default setting in many site builders, such as WP.

This causes search engines to see as out of date or not ‘evergreen’

2.      Update old content – not only creating content around new ideas, but also updating the types of content, i.e. video versus just text.

Think how you can repackage or reproduce your existing content and add value?

Create multiple pieces of content from each effort – video, audio, written word

Practical newer strategy: Not the first to suggest this. It can raise quality rank very quickly…when compared to some to the basic methods above.

1.      Link to the most popular post in your sidebar (or in the results feed) –

Most commonly these are buyers guides.

Provides authority and value to you and the post.

Use anything that is related to direct keyword or related keywords.

Example: SEO is a form of digital or online marketing.

Can also be videos that align with your keyword strategy.

2.      Use media influencers

They can quickly increase your digital organic reach.

Create mutual value for the influencer – how can you add value for them?

Cross promotion or partnership options.

Use this strategically to better speak to your target audience.

I hope this has provided some useful points to help drive revenue and margin for your marketing efforts. If you want to discuss how to capture more value with this type of digital marketing campaign – reach out any time.

Josh Turner

Focused on your success