An Expression For Profit and Not for Profit

Niskerism #2

Last week I started to post on LinkedIn, which I recently joined. I thought I would share a saying or expression, that I have used often and that has special meaning to me. They can be controversial or uplifting. Todays expression is one that I have used often over the last 25 years, when chairing charitable campaigns, motivating fund raising volunteers at not for profits, or when advising entrepreneurs on growing their business. I thank you in advance for taking the time to read this.

"If you reach for the stars, you might land on the roof. But if you reach for the roof, you might not get off the ground."