Exposing the #Marketing Myth: The Technology is the easy part

Two weeks ago, I was fortunate enough to be a part of a roundtable-style discussion talking about Social Media Marketing.

There were two re-occurring themes in the questions people would ask me:

Organic Reach on Facebook (a topic for a different day...)

and How confusing the "tech stuff" is.

After the 3rd time of hearing this statement from different attendees, I had to ask the question:

"Why do you think the 'tech stuff' is so hard?"

And the answer was always something along the lines of "Well, I launched an ad and it didn't work."

This mentality baffles me.

The instinct is to blame the platform and the technology because of that one-time things didn't pan out.

But, I don't blame the business owners.

I blame the online marketing community for two reasons:

1. They always show how "Quick" it is to get results. In truth, there's actually WAY more testing than that. I actually believe it should be mandated that every marketer that claims how easy it is should have to report how much the had to spend in testing before they had their first successful campaign. (For me, it's personally in the 4 figure range.)
2. They hide the fact that the technology is actually the easy part. Technology in 2019 is simply a matter of knowing where to click. The only difference is that each channel/piece of technology has its own set of terms and that can be confusing. The same principle applies: once you know where to click, the technology is easy.

Here's the truth:

Putting a message in front of the right audience using the language that will persuade them to take action is the hard part.

But, the initial planning for this can be done with some simple tools.

(I mean pen and paper simple.)

All it takes is to answer the following questions:

1. Who am I selling a product/service to? And when you answer this, dive REALLY deep. Not just "45 year old male". Get into his head. What does he want? What drives him crazy?? Once you know that, move on to question 2:
2. How does what I'm offering help my target customer get to the version of himself/herself that they want? Use your offering to BRIDGE the gap. In this case, you don't necessarily have to SELL anything. You can SHOW how much of a benefit it is that someone introduced your offering into their life.
3. The final question: How can I make it easier to start a conversation with my market? Ah, yes. With all the "tech" in the world, shit has gotten so much more complex. When in reality, people are CRAVING simplicity. They want that new version of themselves, fast. So, don't make them jump through hoops. Don't make your contact process a bunch of clicks.

That simple formula of talking directly to the heart of a customer and making it easy to become a customer has morphed the lives of several of my clients.

One client recently saw a 156% increase in leads.

Another client had to get an additional fleet on the road to handle the extra work.

And a single location gym made $12k extra in one month with $600 in ad spend.

Pretty cool stuff going on.

And I mention these ones because there's one essential theme going on here:

None of these have crazy funnels, pixels, etc. in place (yet).

It's simply: Deliver a message that works, make it easy to get in touch, close the sale.

It seriously can be that simple. So simple, in fact, I've reduced this down to a "secret sauce" I call Human Connection Marketing.

And if you'd like, I can walk you through how to craft that super effective message for your audience for FREE.

Not just because I'm such a nice guy(I'm told I am), but because I want small businesses to win.

If you wanna chat about this, you can grab a time at TalkToTheGeek.com and schedule yourself.