Exponential Awareness: Why Being Everywhere Matters
If you're still making one call at a time, you're playing a losing game. Cold calls and door-to-door visits aren't enough anymore. Let's talk about exponential awareness - getting one message in front of many people at once.
The Colorado Lesson
When I moved to Colorado in 2014, I was a nobody in a new market. Managing a large book of business meant I couldn't spend all day prospecting. I needed efficiency. That's when exponential awareness clicked for me - I had to get prospects to know me fast, far, and wide.
Why One-at-a-Time Doesn't Work
Your prospects are overwhelmed with noise. They hear from countless professionals every day. If you're just another voice making one call at a time, you're fighting an impossible battle. Unless you're selling at rock-bottom prices (and we both know that's not the answer), you need a different approach.
The Google Test
Here's what happens: After every meeting, call, or conversation with you, prospects Google your name. What do they find?
Building Your Presence
Now imagine when prospects search for you, they discover:
You're everywhere they look. You become their go-to expert. Here's the truth: You don't need to be the smartest advisor. You need to be the one prospects see most often.
Business Has Changed
The pandemic pushed everyone online. Handshakes and door-knocking aren't enough anymore. Business happens through screens now. Your digital presence is your first impression.
Ever lost a deal to someone less qualified? It's usually not about expertise - it's about familiarity. When prospects feel like they know someone from seeing their content everywhere, they trust them more.
What To Do Now
Stop thinking one conversation at a time. Think one-to-many. Build such a strong digital presence that before you walk into that discovery meeting, prospects already know who you are.
Remember: Everyone's competing for attention. Don't just add to the noise - be everywhere your prospects are looking. That's exponential awareness.
Payroll-deducted employer-rewarded Emergency Savings as a Benefit. If employees are using the 401(k) as an Emergency Savings Account, it's time for a real ESA |??Artist |??Coach | ??Lover | IVF Mama of 3 | ??Speaker |
2 周I’m up to an average of 3 inbound leads a week, all from my content and just being ubiquitous. Sure beats cold calls!
Skilled Appointment Setter-I help brokers & agency owners go through the lists of leads by booking quality appointments, to be successful in their time and be focused on meeting families to help.-
2 周I remember one of the client (annuity agent) had that specific scenario, he lost a big deal when the prospect CAN'T find him nowhere online How do you begin implementing exponential awareness for those new to this approach?