Exponential Attribute: COMMUNITY and CROWD

from: Exponential Organizations 2.0: The New Playbook for 10x Growth and Impact

Today, let’s dive into the concept of “Community” and “Crowd” as exponential attributes. In the world of exponential organizations, these attributes play a crucial role in driving growth and impact.

Let’s start with the concept of “Community.” In an exponential organization, a community refers to a group of people who share a common interest, goal, or purpose. This community can be formed both online and offline. It’s like being part of a team or a tribe where everyone is connected by a shared passion.

For example, think about a popular social media platform like Instagram. It has millions of users who form a community of people who love sharing and exploring photos. They connect with each other, share their experiences, and support one another by liking and commenting on each other’s posts. This community creates a sense of belonging and allows individuals to express themselves and connect with like-minded people.

Now, let’s talk about the “Crowd.” In an exponential organization, a crowd refers to a large group of people who come together for a specific purpose or event. It’s like a gathering of individuals who share a common interest or goal, even if they don’t know each other personally.

For example, think about a music festival. Thousands of people come together to enjoy their favorite artists and music. They create a crowd that shares the same excitement and energy. This crowd creates a unique atmosphere and experience that wouldn’t be possible without the collective presence of all those individuals.

In the context of exponential organizations, both communities and crowds are important for driving growth and impact. Communities provide a space for collaboration, knowledge sharing, and support. They allow individuals to connect, learn from each other, and work together towards a common goal.

Crowds, on the other hand, provide a platform for mass engagement and participation. They allow exponential organizations to reach a wider audience, generate buzz, and create a collective impact. Crowds can be harnessed for various purposes, such as crowdfunding campaigns, mass mobilization for a cause, or even gathering feedback and ideas from a diverse group of individuals.

In conclusion, communities and crowds are essential attributes in the world of exponential organizations. They foster collaboration, engagement, and collective impact. Whether you’re part of a community or a crowd, being surrounded by like-minded individuals can amplify your efforts and create exponential growth and impact. So, embrace the power of community and crowd, and let’s make a difference together!