EXPO International Interview: Revolutionizing Exhibitor Success with Trade Show Preview

EXPO International (EI): Today, we're delighted to have Joseph Haecker, the mastermind behind Trade Show Preview, with us to delve into how this platform is transforming the exhibitor experience at trade shows, expos, and events. Joseph, for our audience, could you provide an overview of what Trade Show Preview is and how it works?

Joseph Haecker (Joseph): Thank you for having me! Trade Show Preview is simply like the TODAY Show, for trade shows and events. It's designed to help exhibitors and sponsors gain the press and attention they need to have a successful event. Unlike traditional event promotion relying on bland graphics, Trade Show Preview offers a dynamic approach. Exhibitors can sign up for interviews that showcase their personality, offerings, and the unique experience attendees can expect at their booth. It's about creating a psychological appeal that draws people in and enhances their pre-event engagement.

EI: Fascinating! Can you share how and why Trade Show Preview got started and its focus on exhibitors and sponsors?

Joseph: Certainly! The idea stemmed from recognizing the limitations of conventional event promotion. Exhibitors and sponsors needed a proactive tool to actively drive traffic to their booths. In a world of automation and AI generated content, we still believe the people want to hear and see you, in order to relate as humans. Trade Show Preview was designed to fill this gap, offering a platform where exhibitors could stand out, make a lasting impression, and create anticipation well before the event begins.

EI: How does Trade Show Preview differ from typical event promotion methods?

Joseph: Great question! While typical event promotion relies on static graphics, Trade Show Preview introduces a more dynamic and engaging approach. Instead of asking, "Will attendees notice my booth?" exhibitors can now ask, "How many people are excited to visit my booth after watching my engaging interview?" It's about offering a taste of the experience, showcasing personality, and creating a connection that goes beyond a graphic on an event poster.

EI: Can you provide an example of how Trade Show Preview has enhanced exhibitor productivity?

Joseph: Absolutely! We had an exhibitor at a tech conference who used Trade Show Preview to give attendees a sneak peek into their latest product launch. The interview-style video not only created buzz but also attracted visitors genuinely interested in what they had to offer. This exhibitor reported a significant increase in booth visits, leading to more meaningful conversations and connections made during the event.

EI: Impressive! How easy is it for exhibitors to sign up for Trade Show Preview, and is it suitable for any event niche or style?

Joseph: Signing up is incredibly easy. Exhibitors can visit our website, fill out a simple form, and choose a convenient date and time for their interview. As for its suitability, Trade Show Preview is versatile and perfect for any event, expo, conference, or trade show niche or style. Whether it's a tech conference, a lifestyle expo, or a business conference, Trade Show Preview adapts to enhance the exhibitor experience across the board.

EI: Lastly, what would you say to exhibitors who may be hesitant to try Trade Show Preview?

Joseph: I'd ask them to consider this: Do you want to blend in with traditional event promotion, or do you want to stand out, create anticipation, and make a lasting impression? Trade Show Preview is the tool that can transform your event experience. Give it a try, and let your booth become the highlight attendees can't wait to visit.

EI: Thank you, Joseph, for shedding light on how Trade Show Preview is reshaping exhibitor success. It's evident that this platform is a game-changer for anyone looking to make a significant impact at their next event.

Joseph: My pleasure! Thank you for having me, and I look forward to seeing exhibitors thrive with Trade Show Preview at their next event.