Explosive SaaS Strategy: Insights from Impactable’s Jovan Miljevic

This week, we brought forth Jovan Miljevic , Impactable - B2B LinkedIn Agency 's SaaS Vertical Lead to answer some of the crucial questions coming from the outside, straight from the inside.

1. How do you ensure Impactable’s SaaS services remain adaptable to meet the changing needs of clients?
2. ?What’s an example of a SaaS feature or tool at Impactable that you believe has had the most significant impact on client success?
3. When speaking with potential clients who aren’t familiar with Impactable’s SaaS capabilities, how do you break down the value we bring in a way that resonates and makes sense to them?

Why the Best SaaS Companies Stay Ahead

The B2B SaaS landscape is in constant flux. Buying behaviors shift and go-to-market (GTM) strategies evolve, so there’s a good chance that whatever worked yesterday may not work tomorrow. So how DO the strong SaaS businesses stay ahead??

How does Impactable ensure our clients don’t just keep up, and actually lead?

Last time we talked to Jovan Miljevic , Impactable - B2B LinkedIn Agency 's SaaS Vertical Lead, he explained how we help SaaS brands navigate fast moving spaces from behind the curtain. From a dual-lens approach to market trends to GTM adaptability, Jovan picked out some crucial insights that every SaaS leader should keep in mind.

Here’s what he had to say:

On Staying Agile in a Shifting SaaS Market:

At Impactable, SaaS strategy is tailored, so it’s based in staying responsive to industry trends while also keeping an eye on LinkedIn as a performance channel. Jovan puts it simply:

“The majority of our clients are B2B businesses, and their purchase behaviors change drastically year over year. Our job is to monitor those trends and adjust strategy accordingly.” -Jovan Miljevic

The basis is looking beyond LinkedIn. While it’s obvious that we’re a LinkedIn-centric agency, we combine data from broader B2B trends in tech with the platform-specific data to craft strategies that align with a client’s unique market dynamics.

On Keeping Clients Ahead of the Curve:

We Keep in touch with:

Continuous Market Monitoring: Tracking shifts in B2B purchasing behavior

Platform-Specific Optimization: Using LinkedIn and other networks strategically

Proactive Strategy Adjustments: Anticipating and reacting to industry changes.

On The Impact of Custom-Tailored SaaS Features & Services:

One of the most significant internal factors in client success is adaptation of services to different SaaS business models. Say a company follows a Sales-Led Growth (SLG) strategy or a Product-Led Growth (PLG) model, the approach to paid media, targeting, and conversion optimization differs greatly.

“The first thing we assess when a SaaS business approaches us is their GTM model. A sales-led approach requires more focus on driving demos and filling a pipeline, while a product-led model is all about optimizing self-service onboarding.” -Jovan Miljevic

So this is what this means for your strategy:

Sales-Led Growth (SLG)? You need strong lead generation, nurturing campaigns, and an optimized sales funnel.

Product-Led Growth (PLG)? The focus shifts to trial-to-paid conversion rates, in-app engagement, and seamless onboarding.

Understanding where a SaaS company stands in its business lifecycle, be it whether it’s an early-stage startup or a category leader—also shapes the marketing mix. A startup might need aggressive demand gen, while an established player may focus more on efficiency and retention.

On Communicating Impactable’s Value to SaaS Leaders:

For our SaaS founders and marketing leaders who are unfamiliar with a unique approach, the challenge commonly lies in understanding how LinkedIn and paid media fit into their growth equation. Jovan told us this:

“The good thing about SaaS is that if you follow the right metrics, you can predict not just revenue but customer acquisition and retention. We focus on aligning marketing efforts with these key metrics.” -Jovan Miljevic

For example, if a SaaS platform charges $100 per month, and conversion rates from free trials to paying customers sit at 5%, then driving more qualified traffic and optimizing trial conversions can massively scale revenue.

Impactable - B2B LinkedIn Agency 's role is to dig up these key levers for each client and adjust paid media strategy accordingly—whether it’s refining LinkedIn audience targeting, optimizing landing pages, or enhancing conversion tracking.

So…Strategy is the Differentiator

SaaS marketing success doesn’t come from a basic or static approach. It really does require deep industry data, constant and consistent adaptation, and a focus on the right metrics at each given point in time. Our expertise into balancing high-level B2B trends with platform-specific execution is what sets us apart.

Jovan Miljevic 's rundown is our simplified roadmap for navigating the complexities of SaaS marketing. From aligning GTM strategies with business lifecycles to fine-tuning paid media for maximum impact, it’s ensured Impactable’s SaaS clients stay ahead of the curve, and primed for growth.

Want to see how this approach can work for your SaaS brand? Let’s talk. Drop a comment below or reach out to discuss how we can help optimize your GTM strategy.

Until next time

-The Impactable Team