Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen

What if the future of sports ticketing was hidden in your Spotify or Netflix subscriptions?

Join us as we uncover this fascinating possibility with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen, who is pioneering the realm of subscription-based ticketing in sports. Broadcasting from the Royal Tennis Hall in Stockholm during the BNP Paribas Nordic Open, Mikkel shares his unique journey from Jutland to shaping FC Copenhagen’s innovative strategies.

Listen to the episode here

Discover how his experiences at Randers FC have paved the way for transforming fan engagement and cash flow post-COVID.?Mikkel takes us through the creation of fck+, a groundbreaking subscription service offering perks like discounted tickets and exclusive content.

Subscription Models: Building Lasting Fan Engagement and Revenue

He sheds light on the intricacies of managing media rights for home and select away games, focusing on top-notch content production. We delve into the future of media distribution and the financial opportunities that streaming services present to sports organizations.

Gain insight into why subscription models emerge victorious over traditional renewals, ensuring a thriving, engaged fan base right from the start of each season. This episode is your ticket to understanding the next big shift in the sports industry.