?? The S.C.O.P.A. Framework: How to Define the Scope of a Design Project. ??

One of the most celebrated takeaways from the Move 78 Workshop and Playbook is the S.C.O.P.A. Framework! Participants are thrilled by its innovative approach.?

While the terminology and format might seem new, S.C.O.P.A. is grounded in the same principles that underpin the Move 78 Playbook, drawing on the best available knowledge in service and design. Its foundation is rooted in the Design Science Research Methodology, as proposed back in 2007 by Peffers, Tuunanen, Rothenberger, and Chatterjee.?

Our main contribution was framing it as a SCOPE definition framework, hence the title: S.C.O.P.A.

?? What is the SCOPA Framework?

The SCOPA Framework stands for Stakeholder, Context, Objective, Problem, and Artifact. It's a comprehensive tool that guides service designers through a structured process to ensure all critical aspects of a service concept are considered. Here’s a brief overview:

- Stakeholder (S): Identifies all parties affected by or can affect the service, ensuring their needs and expectations are understood and addressed.

- Context (C): Examines the environment in which the service operates, including technological, social, and economic factors.

- Objective (O): Defines clear goals for what the service aims to achieve, guiding the design process and measuring success.

- Problem (P): Articulates the challenges that the service aims to solve, ensuring the design process is focused and effective.

- Artifact (A): Represents the tangible outputs of the design process, which could be digital interfaces, physical products, or strategic plans.

?? How Does It Relate to the Move 78 Playbook?

The Move 78 Playbook, inspired by a pivotal board game move, symbolizes a strategic and innovative approach to service design, particularly emphasizing the integration of Artificial Intelligence (AI). The SCOPA Framework is one of the main components of this playbook, providing a structured methodology that complements the dynamic and creative strategies promoted by Move 78.

By integrating SCOPA, the Move 78 Playbook ensures that every service design project is:

- Thoroughly researched and well-contextualized

- Strategically aligned with clear objectives

- Focused on solving relevant and significant problems

- Resulting in practical and innovative artifacts

?? Why Should Designers Care?

Embracing the SCOPA Framework within the Move 78 Playbook empowers designers to create more impactful, user-centered, and innovative services. It ensures a balanced approach that not only leverages the latest AI technologies but also deeply understands and respects human-centric principles.

Whether you're a seasoned service designer or just starting out, integrating these frameworks can significantly enhance your strategic approach to design, ensuring you deliver solutions that truly make a difference.

Let's continue to innovate and design services that not only meet needs but exceed expectations. Dive into the SCOPA Framework and see how it can transform your projects!

Download Move 78 Playbook v 0.6

If you're interested in downloading it, please follow this link: https://forms.gle/ZCvcn7YcdwVraQD97

Upon providing your name and contact details, you'll gain access to the Playbook. We look forward to hearing your insights as we continue to refine and enhance it.

Feel free to share your thoughts or experiences using the SCOPA Framework or the Move 78 Playbook in your projects! Let’s learn and grow together. ????