Exploring QR Codes to Boost Fashion Sales

Ever struggle to create outfits while shopping? You're not alone! Our survey showed 59% of shoppers crave in-store style inspiration. What if a simple QR code could solve that problem and help fashion retailers sell more?

A Powerful Tool for Boosting In-Store Fashion Sales

My work at Gomore is driven by finding innovative ways to help fashion retailers thrive. After exploring gamification strategies, I discovered a solution with an even greater potential to directly impact sales: using QR codes to provide shoppers with on-demand outfit inspiration.

A New Way to Drive Fashion Sales

Many customers follow retailers and brands on social media, taking in different products and styles. This may encourage visits to stores or online purchases, but I formed the belief that increased sales could be sparked by placing content in an in-store context.

I envisioned delivering curated looks or outfits via strategically placed QR codes in-store. This approach addresses a key point: delivering content at the right time — when customers consider purchasing.

Social media is great, but there needs to be a timing connection between when you see content and when you’re making a purchase in a physical store.

To test this theory, I surveyed fashion shoppers and their shopping habits. The results were promising...

Surveying How People Shop in Fashion Stores

Our Sydney-based survey revealed that most shoppers feel neutral about their confidence when choosing outfits independently. Furthermore, 59% said their purchases were significantly influenced by in-store style inspiration like videos, mannequins, imagery, or rack pairings. These findings highlight the importance of providing customers with outfit ideas while they shop.

When presented with the idea of scanning QR codes for outfit inspiration and related product suggestions, 48.5% of respondents were enthusiastic, with a further 15% being open to the concept.

Big Retail Fashion Brands Already Use QR Codes

QR codes are an established technology that consumers are comfortable using. Brands like Zara and Nike successfully integrate QR codes on product tags to bridge the online-offline shopping experience.

This demonstrates the potential for fashion retailers to go further by using QR codes to inspire shoppers with outfit ideas and drive cross-sells.

Now, let's explore how QR-powered outfit inspiration can boost sales for your fashion store. I'll cover how this strategy helps increase cross-sells, understand customers better, and quickly adapt to fashion trends.

The Potential for QR Codes to Boost Fashion Sales

1. Boost Sales through Cross-Selling
2. QR Codes: Enhance Fashion Retail Engagement
3. Adapt QR Content to Fashion Trends
4. Gain In-Store Insights with Real-Time Analytics
5. Influence In-Store Purchases beyond Social Media
6. Bridge Online-Offline Shopping
7. Sustainable Style Made Easy

1. Boost Sales through Cross-Selling

Cross-selling is essential for fashion stores, but it can be challenging to execute effectively.

QR codes offer a powerful solution to streamline this process.

By presenting customers with curated outfit ideas directly in-store, QR codes boost confidence and increase the likelihood of multiple purchases.

2. QR Codes: Enhance Fashion Retail Engagement

Fashion stores constantly seek new ways to engage customers. Traditional strategies like mannequins and in-store displays can be helpful but have limitations:

• Mannequins: Offer limited outfit inspiration and provide no interaction or data insights.
• Video Displays: Can be costly to implement and maintain, and it's difficult to track customer engagement.
• Static Imagery: Lacks the dynamic potential of video but still doesn't address immediate customer needs.

QR codes provide a solution. By delivering curated outfit ideas and product pairings directly at the point of decision, they increase the impact of in-store content. This targeted approach drives engagement, boosts cross-sells, and gives customers the inspiration they crave while browsing.

3. Adapt QR Content to Fashion Trends

In the fast-paced world of fashion, staying on-trend is crucial for success. QR codes offer stores an agile solution.

Unlike physical displays that take time and effort to update, QR content can be changed quickly to reflect the latest trends and styles. This ensures customers always have access to fresh, relevant outfit inspiration, increasing the likelihood of sales.

4. Gain In-Store Insights with Real-Time Analytics

Traditional methods of gathering in-store customer data have limitations. QR codes enhance this process by providing real-time analytics on shopper behaviour. This invaluable data includes:

• Product Interest: Track which items and outfits generate the most scans and views.
• Trend Spotting: Identify emerging preferences and popular product categories.
• Purchase Intent: Monitor scan frequency and average price points to gauge purchase likelihood.

By correlating QR code analytics with sales data, you gain a deep understanding of what drives conversions. This empowers you to make informed decisions about:

• Product Placement: Optimise store layout based on items that get the most attention.
• Merchandising: Tailor displays and outfit suggestions to match customer preferences.
• Targeted Promotions: Offer personalised discounts or incentives based on browsing patterns.

5. Beyond Social Media: Influencing In-Store Purchases

Social media is a powerful tool for fashion retailers, but its ability to drive immediate in-store sales is limited. QR codes bridge this gap. By delivering curated outfit inspiration directly at the point of decision, you increase the sales impact of your online content.

Here's how it works:

• In-Store Accessibility: QR codes on garments or displays let customers access the same inspiring content they see on social media while browsing physically.
• Content Reimagined: Leverage existing social media assets – influencer posts, user-generated looks, your own brand content – and repurpose them for in-store QR experiences.
• Personalised Touch: Carefully curate QR content to make it feel relatable and drive a connection to specific products, boosting cross-sells.

6. Bridge Online-Offline Shopping

Omnichannel retail is essential for success in today's market. QR codes offer a powerful tool to create a seamless customer experience across online and in-store environments.

Here's how:

• Effortless Transition: QR codes enable customers to easily move between browsing online inspiration and discovering related in-store items.
• Strategic Placement: Position QR codes in high-traffic areas to encourage shoppers to use their phones for more than just scrolling social media.
• Immediate Inspiration: Scanning a garment's QR code instantly delivers outfit ideas for on-the-spot cross-selling.
• Complementary Experience: Well-executed QR content enhances the in-store experience with the personalisation and visual inspiration customers find online.

7. Sustainable Style Made Easy

Consumers are increasingly concerned about the environmental impact of fashion. QR codes empower fashion retailers to meet this demand for transparency and sustainability.

Here's how:

• Educate Customers: Share detailed product information via QR codes – materials, manufacturing processes, ethical certifications.
• Build Trust: Avoid greenwashing accusations by providing verifiable sustainability data.
• Resonate with Values: Attract eco-conscious shoppers, especially younger generations, who prioritise sustainability.
• Future-Proof Your Business: Adapt to changing regulations and consumer expectations, ensuring long-term success.

Delight Shoppers with QR Codes

QR codes offer a simple solution to complex challenges faced by fashion retailers.

Secure your spot on the Gomore waitlist today and be among the first to unlock the potential of this familiar technology for your store.

Sign up now: gomore.com.au