Exploring the possibilities: Innovative applications of VR and AR technology in various industries

AR and VR, otherwise known as Augmented Reality and Virtual Reality, are relatively new technologies that have quickly begun to gain steam. They are a means of gaining access to the metaverse, or a 3D cyberspace world.

Due to their simulative nature, they have found vast applications across many industries. In this blog, we would be delving into their utility in various fields.

Marketing

Marketing in the metaverse for now, remains a comparatively new concept. However, it is one that will certainly become more popular in the years to come. The idea of having a fully customisation 3D internet world in which you can display your products and provide your customers with a unique experience is one that few would pass. Aside from the attention gained from sheer novelty around the notion, it also cuts down costs of the company.?

Anything from virtual showrooms, product try-ons to even producing virtual goods possible. Being both pocket-friendly and exciting for customers, this is one opportunity that isn’t to be missed.

Virtual Communication

Sometimes, you may be too busy or an event might be too far away for you to attend. However, if your presence is particularly important, it might be convenient for your avatar to go instead! With AR/VR tech, it now becomes possible for you to maintain your social and professional obligations even whilst facing time constraints. This experience is far more immersive and personal, and communication becomes efficacious and engaging. You could even meet your friends and distant family members this way. The meta-world makes everything possible!

Healthcare

VR allows physicians in-training to practice complex medical procedures virtually instead of practising them in real-life emergency cases. This would ensure that they are sufficiently trained and prepared to handle real life situations. AR/VR combined also aid in psychological therapies such as cognitive behaviour therapy. Patients who are trying to overcome their anxieties and phobias can do so in a controlled environment.

Education

AR/VR has the potential to revolutionise education. From being able to learn in a virtual classroom, play educational games and even take virtual class trips, the prospects are endless! Students would be able to have access to greater quality education. Even professional training in the workplace as well as higher education such as college-level classes are doable.?

Architecture, Design and Modelling

With the help of AR/VR, architects would be able to visualise their designs and grasp it in the practical sense. Any flaws would be detected early on, and improvements made.? This would allow design prototypes to be tested more rigorously and vastly improve the quality of work . Moreover, the time, cost and resources that would be spent during emendation at later stages would be significantly reduced.

Manufacturing

AR allows the simplification and modernising of various manufacturing processes. For example, when workers were equipped with AR glasses, they were able to receive instructions instantly and refer to them as they worked since they were present in their field of vision. Both accuracy and efficiency can be improved.?

Real estate

Virtual tours are becoming the norm since physical tours cost more time and money. It is more user-oriented, and pocket-friendly for both parties to be able to view and display a virtual 3D model of their property. Moreover, this virtual tour could be made available at all times to all those interested. This is advantageous to both customers and business-owners.?

Navigation

AR can be applied to navigation by offering real-time guidance which overlay our current field of vision. This offers a seamless experience in which the individual instinctively is able to follow directions. Both user-experience and customer satisfaction is improved!

***

AR/VR is an incredibly versatile tool that is rapidly becoming popular. It can be inculcated across innumerable fields and sectors and multiple, innovative ways can be thought of in which? we can make use of it. So, what are we waiting for? Let’s get cracking!