Exploring the Partner Ecosystem with Mike Slemmer
Dynamo Software
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The Dynamo Partner Ecosystem is a unique program for Dynamo’s clients. It provides a list of knowledgeable and trusted resources to offer support in a variety of areas through consulting, integration, referrals, and technology.?
In our latest Ask the Expert interview, we spoke with VP of Business Development Mike Slemmer to better understand the Dynamo Partner Ecosystem and the value it brings to Dynamo’s clients. Learn what he had to say in this Dynamo Q&A.
Q: Mike, can you speak briefly about the Dynamo Partner Ecosystem?
The Dynamo Partner Ecosystem is a relatively new program from Dynamo, and our objective is to provide an array of services and technologies for our clients that augments their usage of Dynamo. The Partner Ecosystem delivers significant value because these are services or technologies that we’re not necessarily going to build or provide ourselves -- but we know our clients need them.
Good examples of this are KYC/AML, bringing in the documentation and doing security checks of onboarding investors. Another is due diligence and risk assessment processes that you do in the background around investors and fund managers. Another partner provides information to help teams sell their funds — investor information, indications of interest, and data like that. Or, it could just be data —?on fund performance and other sets of information GPs may want to target or what LPs must analyze in selecting funds.?
There’s a whole host of ancillary services and technologies that we can offer our clients through our partner ecosystem and it’s been very successful in doing that.
Q: What are the characteristics of a successful partnership?
We constructed our partnership program to offer the right incentives as well as align on strategic vision so that really understand that working with us is not just going to benefit them monetarily, but it really is going to add to their brand awareness and their reputation in the marketplace.
For example, we offer a partner spotlight in our newsletter that links to their webpage and articulates what they want to convey to our client base and those who receive our newsletter.
And we really work to educate the people on their team that are selling by giving them qualifying questions to be able to be aware of the potential opportunities for Dynamo. Likewise, we’re doing the same thing with our team around their products and services.
So, when partnerships work well, it’s when both teams are very engaged in training, very engaged in bringing opportunities to the other side and always being aware that we’re in it together.
Q: What are some reasons why a partnership may not work?
We find that when partnerships don’t work so well, it’s when there’s not mutual involvement. I can say that from the Dynamo side, we’re 110% in on this. We take the selection of our partners very seriously and we hope that our partners are equally reviewing and vetting us before they take us on as a partner.
But, we really focus on the quality of the product, the value that it’s going to bring to our clients, and their commitment to educating their team about Dynamo and all the tools that are around that to ensure that everyone understands what the two of us do together and why it’s a benefit to the marketplace.?
Learn more about the Dynamo Partner Ecosystem and see a list of partners here.