Exploring the future of retail, with Aspectum

Every week during lock-down, we’re hosting our SixSixty sessions, where six leading startups pitch in sixty minutes. This Thursday, we’re partnering with Retail Week to explore the Future of Retail and in anticipation of the session, we are talking with Artem Berehoviy, CBDO at Aspectum, to give you a sneak-peak at what the conference holds for you. 

Artem, could you please explain what Aspectum is?

Aspectum is the next-generation cloud service that helps businesses analyse and visualise geospatial data. By providing rich insights, it allows retailers to cut down expenses, as well as to find the location for new stores and warehouses, enhance logistics, monitor competitors, and learn more about consumers’ behaviour.

What are you coming to the conference with?

We’re really excited about CO:CUBED’s initiative for retail. We already have extensive experience of working with retail businesses and have seen what a big boost geospatial data gives them. And our objective is to share this knowledge with as many retailers as possible. Last year, we already pitched our idea of fast location intelligence integration for Retail Week. And now our main objective on the Future of Retail session in SixSixty Club is to inform the audience about geospatial intelligence. 

What are you going to talk about during the session? 

We’ve been struck to learn from the recent research by Retail Systems Research that despite retailers see location intelligence as a most lucrative innovation, more than 43% do not have IT expertise to design for location analytics. That’s what we are bringing to the table. We offer ready-made location intelligence to retailers. In less than a week, our clients can access the full capacity of geospatial analytics.  Thanks to SixSixty Club, we have the platform to show to a broader audience that location analytics is affordable and is just within reach. 

What are our expectations from the session?

We are here to spread the word about how to leverage the geospatial data retailers already possess to elevate their business. Naturally, we are looking forward to having great networking. But also we hope to hear about complex customer cases and more challenges to show how those can be addressed with location intelligence.

Do you think an online conference format may be as useful as an offline one? 

We love the SixSixty Club’s idea to make the event more accessible for anyone who wants to participate in weekly sessions. It’s fascinating how in merely 60 minutes all participants get to uncover more insights and best practices than during a 2-days conference. Not only is it extremely efficient, but also it’s great during pandemic times. Without exposing anybody to health risks, retailers will get to discuss business optimisation strategies powered by innovations to adapt to the new normality.