Exploring the Future of Market Research at Mobility Forum
In2real & Intelligo at Mobility Forum 2024

Exploring the Future of Market Research at Mobility Forum

A few weeks ago, we had the honor of participating in the Mobility Forum , Italy’s premier B2B event for the two-wheel sector, alongside our partner Intelligo . The event brought together leaders from the motorbike, bicycle, and micromobility industries to explore cutting-edge trends, innovations, and strategies shaping the future of mobility.

During our presentation, In2real’s Creative Director Pietro Fantoni , joined by Dr. Dave Oventhal from our think tank, delved into the evolving motorbike customer journey. Inspired by the luxury automotive industry, this transformation highlights the importance of personalized experiences and emotion-driven engagement, both online and in-store.



Our Stand at Mobility Forum 2024


At our stand, we presented Moto Match, a forward-thinking application that demonstrates how digital solutions can elevate market research and customer engagement.

What is Moto Match?

  • ?? A gamified, personalized tool to engage customers and foster authentic interactions.
  • ?? A data-driven platform to uncover customer preferences, passions, and behaviors with deeper accuracy.
  • ??? An enhancement for in-store experiences, equipping dealerships with an “identity card” for each customer, enabling tailored, meaningful connections.



Moto Match is our Market Research Tool


Why Moto Match?

Moto Match showcases how digital solutions can revolutionize market research by combining emotionally engaging experiences with advanced data collection. By focusing on the quality of data, the application delivers deeper insights into customer behaviors and motivations, empowering brands to move beyond traditional methods like surveys and focus groups.

It reflects In2real’s mission to merge creativity and technology, crafting innovative tools that redefine how brands connect with their audiences. Moto Match is more than a tool—it’s a testament to the partnership between Intelligo and In2real, representing a bold step forward in integrating digital solutions into market research and engagement strategies.


We’d be delighted to explore how Moto Match’s vision can align with your dealership, brand, or next marketing initiative.

Let's discuss together!


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