Exploring the Craft of Crafting Journeys; Balancing Innovation with Morality and Ownership

As writer Paul Theroux once said, "It's the journey that counts more than reaching the destination when planning travel experiences." Crafting an itinerary before the internet required a passion for travel literature and connections with experienced travellers and innovative business owners. The meticulous journey of gathering knowledge and testing it in real-world scenarios was the stage where groundbreaking travel products were created.

As we venture through the era of technological advancements and digital progressions, we are faced with a concept described by sociologist Zygmunt Bauman as " modernity." In this evolving world, traditional boundaries of creativity are transforming into a state of adaptability and emulation. This shift in perspective poses obstacles for individuals who value originality and forward-thinking in their work ethic.

In my journey far, I have always advocated for the importance of creativity, continuously exploring new ideas and themes, in the travel industry. While it is common and sometimes helpful to take inspiration from existing concepts—a practice known as " blending,” the crucial factor is leveraging this inspiration to drive innovation forward instead of simply replicating existing templates.

Unfortunately, unethical practices are not uncommon in the travel sector or in creative fields. Therefore, these instances should serve as lessons for both newcomers and established players in the industry.

Take, for example, the concept I refer to as " partnership." This situation arises when individuals or officials from groups participate in your tours pretending to share interests but ultimately using your platform for their promotional activities later. This conduct mirrors what Norman Bowie terms "behaviour," which involves actions that defy the principles of teamwork in favour of benefits.

A common problem arises from competitors quickly copying ideas in industries, as discussed in the book The Knockoff Economy by Kal Raustiala and Christopher Sprigman. The book highlights how certain sectors prosper despite intellectual property rights enforcement. However, in the travel sector, where services are the focus, such imitation could lead to significant harm, especially in developing regions with inadequate intellectual property regulations and enforcement mechanisms.

An extreme example of this mimicry is when someone copies something word for word without adding their touch to it. From travel writer Pico Iyers' perspective, "In a paced era, like today's world, makes me contemplate that there is nothing more refreshing than slowing down and truly observing the surroundings." However, it appears that certain rivals fail to grasp this essence as they prioritize duplication over thoughtful innovation.

The era of technology has brought about what I like to call the "DIY illusion”, among explorers off the beaten path." The phrase " illusion" signifies the notion that people can effectively accomplish intricate tasks or endeavors independently without the required know how or expert guidance. This may result in outcomes. Squandered time or even pricey blunders—particularly when the task exceeds one's capabilities. In situations such as home upgrades, starting a business, or focusing on health aspects, having expertise plays a vital role in achieving desirable results successfully. Although booking flights and stays online is accessible to all nowadays, crafting a fulfilling travel adventure demands expertise and insight beyond managing the basics. As anthropologist Clifford Geertz pointed out, immersion in a culture calls for observations and interpretations that stem from profound involvement and specialized knowledge.

To address these difficulties effectively

Education is crucial in raising awareness among professionals and consumers about the significance of efforts in travel planning through avenues like workshops and public discussions.

Ethical Guidelines, in Travel Industry; It is important for the travel sector to establish and follow standards concerning property and creative endeavors with organizations such as the World Tourism Organization (UNWT0) TURSAB (Association of Turkish Travel Agencies) being key players, in shaping these principles.

Creating safeguards for the originality of travel designs in developing markets poses a worthy challenge that deserves attention and action.

Shedding light on these matters. Nurturing a culture that values effort could lead us towards a more ethical and forward-thinking travel sector." As the saying goes," Bringing things out into the open is often the way to address them."

In summary, every career merits respect, gratitude, and acknowledgement. The perceived simplicity of duplication in this era does not lessen the importance of creation. Individuals who opt for shortcuts, emulating and taking credit for the work of others, ought to face the consequences of their deeds.

Travel is not about going places. It's also a journey for the mind and soul that we, as travel designers, strive to enhance through our creations. Its not merely crafting trips but shaping moments that leave a lasting impact, on travelers lives by upholding our values and dedicating ourselves to our craft with passion and dedication to enrich the diverse landscape of global travel experiences.