Exploring the Correlation Between iPhone Launches and Hotel Occupancy in Indonesia
Dr. Aswin Rahadi
Assistant Professor | Risk & Financial Management | Business Strategy | Real Estate Investment | Consulting Partner
Disclaimer: This article is written based on a running joke in social media that suggested that there are significant increase in hotel occupancy due to iPhone launch.
With the release of the iPhone 16 this September 2024, I revisited hotel occupancy data from previous iPhone launches, including the iPhone XS through iPhone 16, spanning from 2018 to 2024. While iPhone launches are globally anticipated, the data for Indonesia’s hotel industry reveals that other factors, particularly local events, drive hotel occupancy more significantly.
Key Insights:
Though tech launches like the iPhone 16 draw global attention, it’s local events and broader economic recovery that shape Indonesia’s hospitality industry.
Have you noticed similar trends between product launches and the hospitality sector? Let me know your thoughts in the comments! ??
#iPhone16 #Hospitality #Indonesia #HotelOccupancy #TourismRecovery #EventsIndustry #Jakarta
Professor Dr. at University Klagenfurt
6 个月interesting research should be applied in other countries as well!
master of none
6 个月So you're saying that people who own iPhones are too fancy for hotel rates based on hourly use? I think it's true. Why stay in a hotel the night when you can show off your $1,000 phone? But let's not fool ourselves, please. Hotel stays aren't just for showoffs; they're for adventures. Events like concerts and expos are the real reasons, not the iPhone... Focus and be positive, bro! ??